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Bryan Paul Buckley 0:01
Episode 84 of the Elite Road Warrior podcast. Welcome to the Elite Road Warrior podcast where we believe you can leverage the road to transform your work, health, and home life while on business travel to ultimately master the business travel life. If you’re a road warrior, and a great chance you’re on the road right now then this podcast is for you.
Bryan Paul Buckley 0:31
Welcome to the Elite Road Warrior podcast. I’m your host Bryan Paul Buckley, fellow Road Warrior husband of one father of five, and love me some podcast interviews. But as always committed each and every business trip to becoming and remaining an elite road warrior and as always, I’d love nothing more than for you to join my master evil plan on this road trip.
Bryan Paul Buckley 0:54
Well, you’re gonna enjoy today’s conversation, because this guy was someone rare who reached out to me and in a way that caught my attention immediately, and ultimately led to this podcast interview. So let’s meet Jake Kelfer. Jake is a lifestyle entrepreneur, life elevator, and coach to ambitious entrepreneurs and freedom seekers helping people create incredibly impactful and profitable businesses. He’s the best selling author of two books elevate beyond and elevate your network. And that second book we’re gonna unpack a lot today, but he’s also a high energy motivational speaker and the founder of the professional basketball combine, which helps NBA Draft prospects turn their dreams of playing pro basketball into their reality. He and his work had been featured on Forbes, Sports Illustrated, ESPN, and many other major media outlets.
Bryan Paul Buckley 1:46
But in a moment, I’ll be asking Jake the following questions. Why is connecting with people on the road so vitally important? What are some key principles of connecting with people on the road that we should apply immediately? How do you elevate your elevator pitch? How do you get drinks the right way? How do we make networking part of our routine without feeling overwhelmed or wasting time? And so much more.
Bryan Paul Buckley 2:28
I am live right now with Jake Kelfer, where are you and how are you, my man?
Jake Kelfer 2:33
Bryan, what’s going on man, calling in doing this podcast from Santa Monica, California and I am I pumped. Let me tell you it to be chatting with you today.
Bryan Paul Buckley 2:42
Man, right there. I don’t know how you top that. So the only other question I’ve got to ask on that. Lakers or Clippers?
Jake Kelfer 2:49
Lakers 100%
Bryan Paul Buckley 2:51
All right. All right. See and I’m struggling Bulls fan on there. And I mean obviously brought that up because you have this professional basketball combine background so before we jump in and let’s do a little opening banter here. Tell us more about that. What is that? What’s that look like? You know and unpack that a little bit?
Jake Kelfer 3:08
Yes. So before I dive into like the professional basketball combine and I know the listeners can’t see but I got my shirt on today I’m representing, but us Lakers clippers like I grew up a diehard Lakers fan basketball is one of my biggest passions and loves of my life. And my first job when I graduated college, was working for the Lakers during Kobe Bryant’s final NBA season, I had experience with Jerry West that changed the way I viewed life like wow, these things led to this point of trying to get basketball back into my life. And once I had left the Lakers, I had written my first book, started speaking, but I wanted to be back in sports. And so I came up with this idea to create a secondary NBA Draft combine, which we call the professional basketball combine.
Jake Kelfer 3:51
And basically what we did was we put together a secondary event that would allow prospects who weren’t invited by the NBA, The top 60 to 70 prospects, we actually got to invite those players to our event, put them through three on three scrimmages got to put them through workout drills, all the testing that all the other players did so we can compare them. And we got to put on this incredible event with the hope of bringing 24 players to one location bring teams out. And it has been an incredible blessing that’s putting out 70 guys on rosters in 31 countries across the globe.
Bryan Paul Buckley 4:24
That’s amazing. Man, what a cool legacy on that, and that loves the entrepreneurial side. love doing one of your passion things so thanks for unpacking that just for a minute. And you’ve got two books that are out right now. Elevate beyond and elevate networking Can you just give us as a listen and we’re gonna dive into elevate networking a lot more. Just kind of a little bit perspective on those two books.
Jake Kelfer 4:44
So elevate beyond was the first book I ever wrote. Now I had a dream that one day after I had a successful career, then I would write my books and speak and travel the world. But what I found was that I had the idea of success backward and it was about enjoying it making a difference, and then doing all the work stuff, right? And creating, creating all that or why couldn’t the fun stuff be the work stuff as well. And so when I was working for the Lakers, I would drive and get there every morning, about two hours before I get into the office. And I’d write my first book, which became elevate beyond, which is all about how to stand out in the job market, discover your passion. And basically what it really is, is it’s my experiences of going through college and getting a job going to networking events, going to resume workshops, interview, mock interviews, and all that stuff. And then combining it with incredible people who have tons of work experience so that as a 23-year-old, it added to my credibility. And when you combine those two, it became this incredible guide that helped people land their dream job. So that was the first book.
Jake Kelfer 5:46
And then my second book, which we’re going to talk a lot about today is called elevate your network. And that book, The premise of why I wrote that book was because I believe that we’re all in the business of people. There is nothing that happens if we don’t have customers in business. There’s nothing that happens in our growth, if we don’t have mentors, nothing we can do in our life that’s going to bring us the success and the fulfillment we’re looking for will happen without other human beings, you can look in every aspect of your life, and people are the driving force behind our success. And so I wrote down, I took the best keys at that, and I call them kelf keys based on my last night and have a little bit of fun. And I kind of put the best 25 that I had that had gotten me to where I was in my career at that point, and put them in a book form and was able to share that which became my second best-selling book that has been read all over the world.
Bryan Paul Buckley 6:35
That’s awesome, man. I love it. In fact, you referenced you know, a mock interview. I thought that meant making fun of it initially, but I learned that’s not the case in your book. So thank you for clearing that up. Just kidding on that. So when we talked Originally, we clicked big time on that one specific topic or value of connecting with people. And I love that and that’s your passion. And that’s why I couldn’t wait to have you on this on this podcast. So first question out of the gate here and I don’t mean airplane gate. Why is connecting with people on the road specifically, so vitally important, Jake?
Jake Kelfer 7:06
Well, there’s I mean, there’s so much to unpack here, right? But I think, you know, look, when you’re on the road, we oftentimes change our routines, from when we’re doing our normal thing that we get on the road, all of the routines, all the things that we practice our habits, they change, because our schedules change, and we have to adjust. So one of the biggest reasons that I personally love connecting on the road outside of doing business deals outside of, you know, executing on high level projects. One of the reasons I love connecting with people is because it’s an opportunity to catch up with old friends, it’s an opportunity to meet new people. And it’s also an opportunity to feel connected, when traveling can become so isolated. And I think that that’s something that’s really
Bryan Paul Buckley 7:44
let’s hit on that. I’ll say that once. One more time. That’s really good.
Jake Kelfer 7:47
So I think it’s really powerful because traveling can be isolating. Exactly and connecting with people will bring you together and fill the gaps in some of that travel. Now, I think it’s also really important because one thing that I talked about a lot is is about the most important relationship is the one with ourselves. And I think that that relationship is also something that we can nurture and connect with on the road. Because we have time where our phones are on Do Not Disturb. We’re on airplane mode, we’re in the gate with nobody, sometimes nobody to talk to because there’s no one there. And other times it’s packed. And so it’s been a really great like when you travel on the road, it’s such a great way to practice new connecting techniques to reflect on your own thoughts, as well as to build new and incredible relationships. And it also makes traveling more fun when you’re really connecting. And I go through life trying to have a good time. I want to look back on all my days when it’s all said and done and say I made the most of this life. I won the game and traveling on the road and connecting on the road. It’s just part of the game. So I play to win. And that comes with connecting.
Bryan Paul Buckley 8:45
Great response. So what are some key principles then Jake of connecting with people on the road that whether they may be something we already know, we just need to be reminded of or maybe give us an aha moments? What are a few that you would recommend?
Jake Kelfer 8:58
Yeah, I mean, I think on the road you know, you always got to have that feeler out first, right? Because you have people on the road especially new people that you don’t know that are like, do I really want to talk to this person? Do they really want to talk to me and you got that awkward kind of feeling which normally stops people, it stops people enough to where they never make that first introduction.
Bryan Paul Buckley 9:17
Well, you know, Jake is the universal sign on a plane is the headphones, you know, you put the pitcher universal Do Not Disturb on and you’re right, there’s a level of awkwardness that’s there or whatever. So how do you handle that? What do you how do you overcome those things?
Jake Kelfer 9:32
We got to respect the headphones, right? You don’t want to be that guy, right? You don’t want to be that person that just they just ruin somebody’s day because then nobody’s getting the W. But what you got to do is you got to make that first interaction. Let’s talk about a plane right? When someone comes in and I call it the hustle and bustle, right? Because you’re in a plane you’re hustling and bustling. And what it is, is just that first time you sit down, right that first time you sit down, make that quick introduction. Make that quick introduction. here’s the key that differentiates people from Like a super quick combo to know Convo, and that’s asking the right question. It’s asking the right question and getting that conversation started immediately. Because you don’t have time, especially on a plane when you’re traveling to try to build up into the conversation.
Bryan Paul Buckley 10:14
So then give me a couple examples of what the right question would be.
Jake Kelfer 10:18
So the right question, right, the right question relates to something that you can put the dots together right away. So when I see somebody coming in, if they have a book that they’re pulling out of their backpack, I inquire about their book, people always want to talk about that, right? If they’re wearing any type of sporting outfit, I’m talking about that their team, you’re dressed up in a certain way I’m inquiring about that. You want to ask about something that you probably can assume they’re excited about passionate about, or it’s an expression of who they are as a person. You can even go to the most generic thing, right? And if they have a cool backpack, or go suitcase, hey, that’s a really cool carry on what kind is it? Everybody loves to be complimented. And when you frame a compliment in the form of a question, it’ll immediately make that person feel more comfortable.
Bryan Paul Buckley 10:59
That’s really good. framing the compliment in a form of a question. Now that’s money right there that that’s a counteroffer right there, we need to make sure we catch on that. So that’s perfect on that. the right questions. Um, give me another one or two.
Jake Kelfer 11:12
Another one is when you ask these questions, you got to make sure you’re listening.
Bryan Paul Buckley 11:15
I’m sorry, I wasn’t paying attention. Would you say again?
Jake Kelfer 11:18
I love that.
Bryan Paul Buckley 11:18
I do not do that. Dude, I do that. No, you’re exactly right. Sometimes we ask the question, and then we act like we’re in it, we could care less so right?
Jake Kelfer 11:26
We asked the question, and then we’re already getting back into our seat and putting our headphones on, or getting on a phone looking at a text, right? We’re trying to build connection. So in order to build that connection, once you ask the question, listen to the response, because you never know who you’re talking to until you know who you’re talking to
Bryan Paul Buckley 11:42
Say that again.
Jake Kelfer 11:43
You don’t know who you’re talking to until you know who you’re talking to. Right. And you only will find out that information by listening to their responses and then diving deeper into that otherwise the conversation will end and it’s okay, sometimes this will happen sometimes there won’t be synergy there and that’s okay. But never missed out on an opportunity just because you weren’t paying attention or weren’t listening with the prospect with the intention to understand
Bryan Paul Buckley 12:08
or you stopped asking good questions, right questions, and then the conversation just does a painful death. So let’s, we referenced earlier this book, your book, The elevate your network, which I consumed, it was a great read a quick read a lot of practicalness out of there. And again, you reference the 25 keys. Love that great idea on that, you know, to build a stronger relationships in life and in business. So I’d like to hit on a few of these, and these are ones that stood out to me, especially with being a road warrior. Unpack for us what it means to elevate your elevator pitch.
Jake Kelfer 12:43
Yeah, of course. So I mean, the elevator pitch is a term that people use all the time, right. And I used it because it was elevate your elevator pitch kind of had that play on right there. But we’re looking at the end of the day, and this has evolved even since the book but at the end of the day, when somebody asks you what you do, or asks you who you are You have to have a good answer. The most successful businesses in today’s world and people that run businesses, especially people that are on the road, are able to get that answer out in one to two sentences. Being very, very clear on exactly who you are, what you’re done, what result you provide. And when you can really focus on that, it one, eliminates you having to try to explain everything else that you do. But it also allows that person to be very clear on what you do and connect dots quicker. So the clearer you are on what you say you do and your elevator pitch, the easier it is for someone to actually help you or to refer you or to dive deeper, developing that one on one relationship. Okay, so that’s good.
Bryan Paul Buckley 13:42
How does somebody do it? So they go, that’s a great idea. I need to be better at that. Or I could be better at that. How do you start to develop that?
Jake Kelfer 13:50
Why look as a guy who works in basketball, and there’s a guy who’s always about this belief that practice makes progress is this is a simple case of you just got to put in the work right. You got to evaluate “what exactly do you do?” And look, somebody might say, Well, I do a ton of things. I do a ton of things. Okay, pick one that you want to talk about right now. Right? Like if you’re involved in two different businesses, pick one business and roll with that. Now see what one people respond to better see what leads into it, play the room, look at your demographics of your audiences on social media, and then respond based off who the person is that you’re talking to. Right? You can be very methodical about your approach to a very simple question, right? And then the second thing that I would say is like, and I do this all the time, I’m like, Okay, what do I do? Who do I serve? What is the result I provide for people? Think about it, think about it, think about, and I kind of go over it, and I test it and I evaluate and I readjust. And I’m constantly doing this so that the more specific I get, it becomes automatic. And that’s what we’re trying to do is create an automatic response that is easy to understand.
Bryan Paul Buckley 14:54
That’s great. And oftentimes you can find if it’s not flying because there’s no follow up question. Or dude just goes back to his phone or fakes a hammy, you know, pulling a hammer or whatever. So you can you’re right about the feedback, you know, practice makes progress. love that quote, another one you’ve got, and I really liked this one was LinkedIn is the goat of business networking, unpack that one.
Jake Kelfer 15:18
So at the time of the book, LinkedIn, it still is, is one of the best platforms for you to be able to get your message out and be able to connect with people. It’s also the least invasive when it comes to traveling on the road and being in business. So LinkedIn is obviously we all know LinkedIn, right a professional networking platform, but when you’re talking about leveraging your experiences on the road to connect on LinkedIn follow up always reaffirms what it is that you just said in your elevator pitch, right? Because if you go on social media, and that person doesn’t use Instagram for business, which is likely going to be your second platform that you may check or Facebook, they’re likely not going to have their mission statement or what they do, but if you go on LinkedIn, it’s going to be easier to connect the dots again, because you’ll remember that person, you’ll see their location, you’ll see all of these things that remind you of who that person was. So in the scope of traveling LinkedIn is an incredibly powerful tool. But also, it’s what you call content deficient platform. There’s more people consuming content than there are people producing content. Therefore it’s a great platform for you to get more eyeballs, grow your followings quicker and ultimately create more leads for your business.
Bryan Paul Buckley 16:26
And for those of you that don’t know, goat is greatest of all time. And for those that don’t know, before we got on to this, we talked about the last dance, obviously being a Chicago Bulls fan and the greatest of all time and Michael Jordan on there. So really powerful. And I see your point, Jake, it does feed in I mean, you go for and that’s I methodically you know, from elevate your elevator pitch to moving into and taking that offline into well still online, but taking off the initial conversation moving into LinkedIn, and then also leveraging where it’s a lot of content is consumed that a lot of Put out there. So love it. That’s great. Now let’s have drinks because you brought up one that I loved and was very intriguing was to get drinks the right way, which is one of your health keys. So tell us about that.
Jake Kelfer 17:12
So I think there’s an art to getting drinks with colleagues and with coworkers or especially, you know, we’re just gonna play the theme on the road, right? That’s what this is all about. So we’re going to focus purely on that, like, I’m personally I’ve had, I’ve tried to have a lot of experience with this because I don’t like a lot of different drinks. And so one of the things that is super, super important when you’re getting drinks, the right way is to own your identity. Now, for a lot of people, some people when they get drinks, it leads four or five drinks, right? Well, if you know that that’s gonna happen. You got to understand what your tolerance is. You got to understand what does it take for you to get to a point where different words are to come out of your mouth, right? And depending on the industry, and depending on if you work for yourself or someone else, there’s a whole deeper process that we can dive into, of course, the most simply put is when you. You’re on the road, get the drink that’s going to make you feel the best in terms of bringing out the most confidence in yourself, the one that’s going to go down the easiest one that’s going to be easiest to communicate with. Right?
Jake Kelfer 18:11
So if you know you only have 30 minutes, it might be smart to grab one beer, right versus getting a drink that’s smaller like a cocktail that will be quicker to drink than maybe being that awkward like, do I get another one? Do I not, you don’t want to have the drink take you away from the meeting and the present moment. So I always like to I typically will get my favorite beer, which is Coors Light. I typically get a Coors Light when I’m ever having drinks because that’s me. It’s always a conversation starter. And it always is a simple way I know how that can last me anywhere from 15 minutes to 30 minutes if I need to and allows me to continue on. So when you’re getting drinks the right way. Don’t just do what the other person is doing. Don’t just like, be confident in your approach is essentially what the key method is of getting drinks the right way. And if you want to be adventurous Be it adventurous, but do it in a way where it’s still your choice, you’re not doing it because somebody else is expecting you to do it. Right. And that’s how you can really, really assert yourself from a drink standpoint.
Bryan Paul Buckley 19:11
And I love the psychology behind this Jake because oftentimes, it’s just what we do. We’re just we’re gonna get drinks with somebody or whatever, we don’t really think about the end result of that, and how much I have or what I have, will that take away or enhance the whole purpose of this conversation? Now, if it’s just coworkers, just chilling out, watching a ballgame or something like a different context, but most of the time, that’s not what we’re talking about here, right? We’re talking about a business transaction or a customer or whatever, that could lead to hopefully further business or furthering the relationship to your point in the network. I’ve got another one here. Well, do your research was another one of your kelf keys?
Jake Kelfer 19:51
Yeah, I love how we’re going through the Kelf keys. Now, this is great, because look, all these words designed to be practical to be put into use immediately and that’s what this podcast is going to give Everyone that’s listening. Like you can walk away here with a bunch of different things, but doing your research, okay? This, this is something that’s super, super important when it comes to networking. The easiest way to get in touch with somebody or to create empathy and compassion between a relationship is to establish a commonality. Okay. When I reached out to you for our first ever point of contact, what did I mention in that in that in that outreach, and I know you’re gonna remember this?
Bryan Paul Buckley 20:25
Yeah, the Energizer Bunny.
Jake Kelfer 20:27
The Energizer Bunny. And I also mentioned one other thing, which was that you traveled to every ballpark.
Bryan Paul Buckley 20:31
Oh, that’s right. That’s right. That was in the email the Energizer Bunny was in the subject.
Jake Kelfer 20:36
Yes. And so when you’re talking about doing your research, it’s about understanding who is the person that you are meeting, right. So let’s say you’re just meeting somebody for the first time trying to see if there’s potential for collaboration. Do your research, look, go to LinkedIn, that’s where you get your business research. Check out their Instagram profile, because Instagram is gonna allow you to get inside their personal life. So they’re not private, you can actually find something, then what you do and I call this the fun fact frenzy is you find 1-3 Fun Facts About that other person. And you bring those up early on in your initial outreach, or you bring it up when you’re actually talking to them because it forms that bond. Because people naturally gravitate to people that have something in common with them. Doing your research on the person is super important. If you’re trying to close a deal or close a sale, doing your research on that company is super important, right? Understanding previous transactions, understanding some of the previous buyer’s understanding, who are some of the other vendors that they’ve used if you’re trying to get a deal on a contract out of it, right? And being able to really understand the key talking points. Now, if you want to take it even one step further. Right. And let’s say you’re trying to get a deal. You’re a consultant, you’re a coach, you’re trying to get a deal with a company, you’re trying to get a contract. And you know, some of the other people that they’ve done, well, sometimes taking it to the next level as you call the other company. And you act as if you’re somebody you know, you pick up the phone, you’re like, Hey, I’m calling. I know you work with them, how was your experience with them? Right, and you try to get in and try to get the secret sauce. The further you go down the research rabbit hole, the easier it’s going to be to know what to say and how to say. So I love doing my research because I’m a big preparer big planner, big understanding that I’d rather save the time and invest the time now I can have more success on the back end.
Bryan Paul Buckley 22:13
And it allows you to go deep so quick. Yeah, it’s amazing when you notice somebody is a Michigan fan. And then I’ll bring up you know, the Buckeyes meaning Ohio State, I don’t have a dog in the race man, I’m from Chicago sound like I got a college sport, I can really really push you know, I’m saying you bring up little things like that. And you get somebody revved up pretty quick, or in a good way, you know, make a comment with their you know, about somebody from Cleveland. I’m like, Yes. You know, being from Chicago, you know, sorry about that, you know, and they’ll come on now, is there some level of that personal side, and it truly does change the chemistry of the conversation or even the business meeting, but you get your you talked about asking the right questions. Obviously, that’s when you don’t you’ve met somebody for the very first time you’ve not been able to do the research. But if I do know that I’m going to meet Jeff Johnson, and I do know from his LinkedIn profile, you know, he went to this school was a rival School of mine, or he was in sports or whatever to your points or the family from Instagram. It’s amazing, the brownie points that somebody, you know, notices that I do that you did that most people don’t. I noticed that you did that right away. And you got a really quick response from me. We just, I mean, sometimes it happens. I mean, I always respond, but I wanted to respond. Because I’m like, wow, this guy. This guy’s got some skills.
Jake Kelfer 23:31
Yeah. And here’s the crazy thing about this, right? One of the biggest reasons why people don’t do this don’t do their research or don’t go out of their way is because they think it takes a lot of time. People think sometimes that networking, it takes too much time and so much energy will look, the best networkers are the ones that have the best businesses, right? You look at some of the most successful in the world, they’re the most connected people in the world, and they’ve been able to bring the right people together, right? That’s huge. But look at this. Whenever you’re reaching out to someone if you’re trying to get a new client, let’s just focus on that for this process. perspective, you’re on the road, right? And you have five minutes before your next meeting, and you want to try to get something out for somebody new or a follow up. Literally, this will take you this process three to five minutes at most per outreach. And the more you do it, the quicker you get. So I can bust out 10 different pitches in 10 different pitches in an email. And I can do that in 25 minutes. And that’s 10 new contacts I’m probably gonna make and my response rates go through the roof, whether it’s on Instagram or email, and that just starts the downward spiral because then once you meet them, and you do a good job there, they’re gonna want to introduce you to somebody else. And then it starts spiraling all in a positive direction for you as the initial outreach because you took three minutes to invest.
Bryan Paul Buckley 24:41
And we have three minutes. Yeah, because I’m sitting next to the guy who doesn’t have three minutes who is on Instagram, Twitter, scrolling, so I know he’s got that it’s we’re really kind of when we get to come on, man. I mean, really, it’s a matter is it a priority, because you can’t give him give me an excuse. You don’t have the time. We’ll be back for the remainder of this interview after this short break?
Buckley Kiddos 25:09
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Break Promo 26:12
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Bryan Paul Buckley 27:24
So speaking of that, let’s kind of go in a different direction. How do we make connecting and networking part of our routine that’s your point where it doesn’t feel like it’s a lot of time, doesn’t feel maybe overwhelming or possibly even a waste of time? How do we put that into our bones, the context of the road? How do we get that into our road routine, Jake?
Jake Kelfer 27:47
So you know, I was thinking about this before we jumped on here because this is something that that I’ve tried to practice and implement because I’m guilty as anybody of like, I am my routine I get, I get ready to go on the plane and that routine, just disappears, right? Netflix time increases, the music, the iTunes, the podcast, everything just increases. And then I skip out on some of the things that I consistently do on a regular basis. So one of the things that I’ve really focused on and I’ve read a bunch of books on the habits and really studied how can I put this psychology together. And one of the big things that we have to think about when we understand how habits are built in the first place, is we have to understand that some of them stemmed from our motivation, the more motivated we are, the more likely we are to do it for a single duration. Second thing is, is our ability. The best habits are the ones that are the easiest to do, right. If you put your clothes out in the morning, you’re more likely to put those clothes on and run. Right. So when you’re on the road and you’re getting ready to travel, there are certain things that I like to do called habit stacking, where I stack on the actions I want to take with things I’m already going to be doing. But that makes it easy while I’m getting on the road.
Jake Kelfer 28:49
So for example here, for example, let’s say you go you know, you’re going to go through security and you’re going to check in, okay, typically, what’s the first thing that you do after security is you go get a seat You sit down and wait till you’re bored. As soon as your computer opens up, use that as the trigger to send one outreach use that as a trigger to send one piece of networking communication, or one follows up or whatever it is, right, that’s gonna get you in the habit. Then when you’re doing it, you may already keep rolling, right? Here’s another thing. Let’s say you don’t want to do that. But let’s say you’re gonna check your email. As soon as you check your email, I call it the Gmail redirect. Okay? The Gmail redirect says that as soon as you pull out your email before you shut down your email, you send something out. What we’re doing when we’re on the road is just adding it to what we’re already doing. So that it’s easy for us to execute. Let’s say you want to meet somebody new? Well, the best way to meet somebody new is go sit closer to somebody, right? The best thing to do is that when you’re going to check in, focus on asking the right question, look for somebody that has something that you want to talk about, and go sit near them and ask them those questions right. Now. Again, don’t overdo it, and don’t be that annoying person in the airport. But very commonly, people, it’s proven that people actually become happier when other people initiate the convo. Even if both people don’t think initially they want to talk to each other. You can look at the study, but it was done on a train where people were talking to random strangers. And at the end of them, they both reported elevated happiness and fulfillment, even though initially, neither one of them would have ever said they weren’t talked to that other person. So that’s what it really is all about is like finding things you’re already doing. Figure out what you really want to do, that you’re not doing. Add that to what you’re already doing, and make it as easy as possible. And if you can do that, you’ll be able to execute big habits and networking along the road.
Bryan Paul Buckley 30:38
And those are great examples. I mean, you think about you know, it’s being strategic, you know, you’re walking into a room like a network, who do I want to connect with the same thing when you get to a gate or you walk into a bar at the airport, for example, or, you know, if I’m at an Embassy Suites, you know, and there’s a large area right there, that common area right in there, you’re looking around and seeing Who’s that person you can connect with you feel like there may be some synergy Is there. So those are great, great examples of that. So let’s talk a little bit more about you in these next couple of questions. Jake. You’re going moving into kind of this group coaching program. So why was it started? And can you tell us a little bit about that?
Jake Kelfer 31:15
Yeah. So, we’ve been developing and we have a bunch of people going through the program right now. It’s called elite elevation. And basically, what we what we’ve done and the reason why we did is because when I started the speaking business and the book writing business that kind of took off, we figured out how to do it, I figured out that system and it was all come back to relationships, right? When I started the combine, the only reason we had success was because of the relationship that we built. Now, here’s the thing people like, well, you probably had all the relationships, no, no, everything started from scratch, everything built. And I established and grew these networks in multiple different industries. And it led to very successful businesses. Also, it allowed me to travel and have freedom and enjoy the journey in the pursuit of greatness and it’s been able to catapult the success, right? So what we did was we boiled it all down. We’re like, what are the key things that are really bringing people to the top in their line of work, and how do we help people really start and grow their businesses. And that’s what elite elevation is. So elite elevation is our group coaching program that basically puts our core framework into video modules with handouts, activities, exercises, you get access to all of our templates and scripts and all these incredible things that like, let you see what are the pitches that I’m sending out that are getting 70 plus percent open rates and huge response rates, the same script I’m using to book 50 podcasts in a month, or whatever it is, right? We do Q and A’s weekly training sessions, mentor sessions, and it’s all part of this program. Um, and so we’re just I’m just super excited about it. And it’s been a joy because now we get to answer everyone’s questions of how did you do this? This is how we do it. And this is how you can do it and do it quickly.
Bryan Paul Buckley 32:44
Love it, man. And I’ll make sure that we’ve got a link in the show notes if anybody wants more information on that. So before I asked you how we find out more about you, any closing thoughts you want to leave with us today?
Jake Kelfer 32:55
I think no matter what it is that you’re doing, whether it’s on the road, whether it’s in person, whether you’re struggling to do something, whether you want to do more of something, right, because you’re on the road, you’re probably performing, right, you’re on the road you’re performing. And there are going to be times where we hesitate to start. And I’ll just leave you with this, it’s a quote from my dad. And I’ll give you a quote from my mom because I love them both very much. My dad will always say that we’re always looking for shortcuts. The only real shortcut is to start now. And so all you got to do is no matter where we’re going through and matter what you’re doing when you’re on the road is just start. It might not be easy to connect with someone on the airport that first time. Start. It might not be the best Instagram story of you filming yourself while you’re in the airport. Start. Okay. And then my other piece that I love to share with people because this piece of advice has helped me like stay calm, even when I’m on the road, is to always remember this comes from my mom to live in the moment and enjoy the journey. Think about how blessed we are to get on an airplane and travel. Think about how amazing is that we have a job that we get to go pursue our dreams right? Think about how incredible it is that you may be getting off airplane, you may find the love of your life, right? Think about how incredible that is, or who you might meet on a plane. I have a friend he met John Legend on a plane, I have another friend who met his favorite musician, I have another friend. I mean, the stories go on and on and on, right? And really what it comes down to is, are you doing what you love? Are you making an impact, and I’ve been able to be profitable off of that, that thing. And if you can do that, you’re gonna be crushing it as an elite Road Warrior.
Bryan Paul Buckley 34:28
Well, I really appreciate the quotes from your parents. That’s awesome. My dad’s quote was “just because I feed you, doesn’t mean I like you.” So maybe I need to get a little bit higher quotes for my dad. I’m kidding. He’s a quote machine as well. So I really do appreciate that great way to sum everything up. How do we find out more about you? Obviously, we’ll put links in the show notes but just in general, to follow you learn more from you.
Jake Kelfer 34:54
I’m on all social media, LinkedIn, obviously, I’m on LinkedIn. You guys connect to me. They’re just my name. I’m on Instagram @JakeKelfer, that’s probably the platform that I’m on most related to social websites. JakeKelfer.com. And for all your listeners if you guys enjoyed hearing me talk a little bit about elevate your network, we’ll hook you up with the free copy. All you got to do is just pay a small shipping fee, but we’ll take care of all you guys. We’ll get you guys free copies and that link is in my Instagram bio or on my website,
Bryan Paul Buckley 35:22
perfect. We’ll link you up and I don’t mean well LinkedIn you up but also link as well. Well, Jake, man, I love this conversation. These are one of the rare ones where you just keep going and going and going. I highly, highly recommend the book, elevate your network, personal read on my own. So obviously I want to make sure that I’m recommending things that are of value. And obviously man, there are just a number of good ones. And we only hit on 4 of the 25 there as far as specifics. So there’s a lot of practicality to this there. So Jake, thanks for spending time with us for blessing us with a number of really really good tips and making this better to become and remain an elite road warrior.
Jake Kelfer 35:57
Yeah, thank you for having me.
Bryan Paul Buckley 36:13
I’d like to thank Jake Kelfer man, for his energy for his ideas, his challenges, and his insights to help us become and remain elite road warriors. You can find the transcript and everything referenced in this interview in the show notes at eliteroadwarrior.com/084 along with a free resource 10 business travel hacks guide in the show notes. Learn the years and years of hacks that I’ve learned that you can learn in mere moments. And guess what? It’s absolutely free. As always, wherever you are, do something, anything, just not nothing to master the business travel life. leverage what you learn today from Jake Kelfer to become an elite Road Warrior. You got this!
Bryan Paul Buckley 37:07
Love that guy’s energy!
