• Skip to main content
  • Skip to footer
ELITE ROAD WARRIOR web logo
  • About
  • Speaking
  • Live Workshop
  • On-Site Consulting

 


SCHEDULE A CALL

Embrace Better

092 – The Nth Degree with Tracy Timm

Transcription

Bryan Paul Buckley 0:00
Episode 092 of the Elite Road Warrior Podcast. Welcome to the Elite Road Warrior Podcast where we believe you can leverage the road to transform your work, health and home life while on business travel, to ultimately master the business travel life. If you’re a road warrior, and a great chance you’re on the road right now then this podcast is for you.

Bryan Paul Buckley 1:00
Welcome to the Elite Road Warrior Podcast I’m your host Bryan Paul Buckley, fellow road warrior, husband of one, father of five and on a mission to help business travelers eliminate burnout and exceed results. I’m also committed to each and every business trip to becoming and remaining an elite road warrior, and I’d love nothing more than for you to join my master evil plan on this worthwhile road trip.

Bryan Paul Buckley 1:26
Well, I’ve been on a recent streak of finding some great guests who are also authors, which means I’ve been reading an absolute ton. And if you know anything about yours truly, I’m a voracious reader, and a huge fan of personal and professional development. In fact, it’s energy habit number five, Develop. Now if you’re in transition with your career, or you want to be, then this interview will be exactly what you need. So let’s meet today’s subject matter expert. Tracy Timm is the founder of the Instagram Career Academy. The proven clarity system that helps high potential professionals discover, define, and drive careers they love. She has a degree in behavioral psychology from Yale University and studied design thinking with the founder of the D school at Stanford University. Timm left a successful but unsatisfying career in finance, travelled once around the world on Semester at Sea and discovered her ideal career. She now is living her dream as a sought after career clarity expert, organizational advisor, speaker and author and lead you through the nth degree process a proven step by step strategy to achieve total career clarity, and we’re going to unpack that in this interview. Timm is a lively, enthusiastic and encouraging coach whose guidance will help you go from stuck in your job to unstoppable in your career and life. For more than five years, she has applied these lessons in her career advisory work with hundreds of individuals in one of the 100 fastest-growing companies. In a moment, I’ll be asking Tracy the following questions. What is a current and reverse life audit? What are the benefits of behavioral assessments? What is the nothing is wasted mindset? What is the four-part career pitch and why is it important? And as always, so much more.

Bryan Paul Buckley 3:35
It’s go time.

Bryan Paul Buckley 3:51
Well, I am live right now with Tracy Timm, where are you and how are you my friend?

Tracy Timm 3:55
Oh, you know what? I’m so good. I am in Dallas, Texas. in Dallas proper. I’m in my cute little office, despite most people not being in offices, but I work in an industrial space. And so I’ve got my own little fishbowl that I get to come to every day and it’s just a nice way to get out of the house, frankly. And you know what, Bryan, I’m in like such a great phase of life right now and that I really just want to share it with everybody. Like I wake up so grateful for business and my personal life and just to have another great day to serve people. So I know that might sound cheesy, but given the hard times that we’re in I feel like the world needs a little bright spot.

Bryan Paul Buckley 4:32
Absolutely. And that’s a pepper jack kind of cheese and I’m about the spice on there. So we’re gonna take that and you deserve Tracy some mad kudos here. Release of your new book. And obviously we’re going to unpack that. How’s it just feel to just get that out?

Tracy Timm 4:46
Thank you, sir. It’s oh my gosh, if y’all if you don’t like have a book on your heart, don’t write a book. It’s an undertaking for sure. But I did not expect how excited I would feel on the day that it came out. I mean, I woke up and was like Little kid on Christmas type of excited plus your birthday plus like the birth of a child Plus, you know, like it was all those things. And just the response has been incredible. I’m really just like I said, super grateful and excited that we’re getting such good traction with it. Yeah.

Bryan Paul Buckley 5:19
And deservedly so. And so once you give us the backstory of the new book, and the title again is Unstoppable, Discover Your true value define your genius zone and drive your… What was it? dream career. So thank you, I was close to a three. But nonetheless. So I’m… and you share this in the book itself with this. But for the listener who is brand new to you brand new to the book, just give us a little bit of that backstory and then we’re going to obviously dive into the framework and in…

Tracy Timm 5:51
Perfect, so in a lot of ways it was funny it’s on the inside cover the book, where you know, it’s not the acknowledgments, it’s the dedication, I think it’s called, I wrote to all the people I’ve told in the last 10 years that I would write a book. Look, I did it. So in a lot of ways, either Thank you, there’s been like a book on my mind for quite some time. And I didn’t ever think it’d be this book, frankly, as the first one. But I knew that I wanted to get a message out there in a bigger way and in a more sort of broadly impactful way. So book writing was always in my future, I just again had no idea what this one would be about. So unstoppable is really a break down step by step of the proven process methodology. You can think about it as your recipe, if you will, for going from stuck professionally, to feeling unstoppable in your career, whatever that means to you. Maybe you’re on a 00 on a one to 10 scale of clarity or maybe you lost your vision somewhere, maybe you just lost confidence. Or maybe all this uncertainty has got you questioning things. And all those things can make us feel stuck and paralyzed where we are. And the goal of unstoppable is to remind you of the amazing value-add individual that you are not in a cheesy way but in an absolutely value-driven way. So that you can discover that true value as a human, you can define your perfect, unique, amazing fit genius zone out in the marketplace, and then give you all the tools and skills and strategy to really implement that aka drive your career forward like a pro. And the inspiration for it. Frankly, first and foremost came from my own life. You know you hear this a lot from entrepreneurs who I had a problem that I solved Exactly. I had a great degree from a great school, I studied psychology, I went to Yale, I felt like I was sort of set up for success, except I had no idea what I wanted to do with that out in the world after I was done with school. And with the absence of a vision I got, you know, easily swayed by what everyone else was doing and what was readily available, which happens to all of us right sort of opportunities come and we’re like, well, I guess I gotta take one of these it’s burning my hands. And so my first job out of college was on Wall Street. And frankly, the very original inspiration for unstoppable which actually was first and foremost, the inspiration for my business and the career programs that we have.

Tracy Timm 8:08
And all those things was the fact that the only thing keeping me in that job was a lack of clarity. I was miserable. I was drinking NyQuil to try to go to bed because I was so anxious. I had like glimpses of hope in that I could see friends who had jobs that they love, but that made me feel even worse, you know, all those things. And yet, knowing that I was in the wrong place, I felt stuck there because I lacked a vision, you know, I lacked clear… what we call career clarity, in the simplest terms. And I remember reaching out to multiple resources and saying, Do you have a Java book? Do you have a program? Do you have a step by… if you have anything, could you just sort of wave a magic wand? I’d love that. You know, and I was just fascinated that even in today’s world where you can look up anything on the internet, right? If I want to, like jump my car, there’s a YouTube video for that if I want to bake a cake, there’s a recipe for that. I’ve never ever crocheted before but I could teach myself, right? And presumably, end up with a blanket. But there’s no step by step, sort of proven, updated process for career clarity. There’s no proven recipe and I thought that’s wrong. You know, there’s something wrong with that. And I was the first seed that I ever had planted that maybe this is a problem I could solve. And if I could solve it for myself, then I could certainly solve it for other people.

Bryan Paul Buckley 9:26
And Tracy, I loved it. And in the book, he talks about the moment you had with a co-worker going outside, and all of a sudden he just gets lit up. So I wanted you to give that quick example of that because it’s a very eye-opening experience for you, man. Like I’ve known this guy for how long and all of a sudden he’s got all of a sudden just so completely… but he is a co-worker with you and miserable with you.

Tracy Timm 9:49
Exactly. I’d known this guy for a year we sat on the same desk. We work together every single day for somewhere around, you know, 11/12 hours a day. And I thought I knew him, you know, presumably, I knew him better than most people in his life, and we were outside one-day walking, sort of on the balcony of our office. And we both noticed that there was some construction going on on a bridge that was adjacent to the building. And I just casually said, Hey, I wonder what’s going on down there because it was something different in our peripheral vision, right meant nothing to me. And he literally eyes on it. From the moment he put eyes on it became this whole new person and just started gushing about cement and rocks and construction and engineering. And it turns out that he had studied engineering in college, he was obsessed with construction, he loved all the different materials and the process and the people involved. And so for the next five minutes, he was like, off in never Neverland, you know, in flow, telling me all these amazing stories about how he had studied all this stuff that he loved, and I just basically, I mean, straight up, shook him by the shoulders like WTF man, like, why are you doing this? And what pissed me off about it was that remember, the only thing keeping me there was a lack of knowing what I wanted to do. And here’s this guy who knows exactly what to do. And he’s still staying there. Like what? Yeah, that was, that was the straw that broke the camel’s back for me. It was one of sort of two or three major epiphanies that I had in that span of time, that really got me.

Bryan Paul Buckley 11:15
And you don’t even ride camels. So that was a big moment, right?

Tracy Timm 11:18
Huge camel hump, huge.

Bryan Paul Buckley 11:22
Hashtag, of course,

Tracy Timm 11:25
maybe we don’t run with that one. But it was mass, it was a big breakthrough for me just to see that it was possible, because I had forgotten that people could gush about work, or that they were passionate about things because I was surrounded by people who hated what they were doing, who wore golden handcuffs to their desk, and you only know what’s in your sphere, right? Like you can’t know what you don’t know. And until someone makes it available to you, it’s really hard to see other options for how things could be.

Bryan Paul Buckley 11:51
And as a result of that, you created a framework and I absolutely am a huge fan of frameworks. Elite roadwarrior group is built on a framework, the six energy habits framework. So as a result of that, obviously, it allows you to work through a process. So Tracy might just give us a 30,000-foot view, of course, usually from an airplane for most of us on business travel, here are the three major categories. And then we’re gonna unpack each of those with some further questions, but just kind of give us that 30,000 foot look,

Tracy Timm 12:17
yeah, I’m certainly so when I think about the nth degree, which is our proven methodology, it can be best broken down into three phases that encompass all of the steps that you need to take to go from stuck to unstoppable. And those phases are logical, they’re sort of like upstream, midstream, and downstream activities, if you want to think about it like that. So the first phase is going to be Discover, that’s what we call it, discover. And it’s really the process that you need to go through to discover your true value as a human being and then your value-add as a professional. And that’s the part that most of us skip, we go immediately into the midstream and downstream things, right, like, Oh, I gotta, I gotta pick a job title. And then I gotta start networking. And then I got to put my resume out there, and I got to do all these things. Well, if you haven’t taken the time to truly discover what is valuable about you, as an individual and the unique combination thereof of that value-add, well, then you’re not specific enough and targeted enough and clear enough to go out in the marketplace and actually make a case for yourself as a professional. So what that does, especially in these times of uncertainty with lots of people on, you know, on furlough or not doing their regular day to day, or maybe they’ve been let go, that just makes you a part of the noise. So the Discover process is really getting to a level of depth of understanding of who you are, to then go on to phase two, which is define.

Tracy Timm 13:34
Once we’ve done the Discover piece, then we could put all those puzzle pieces together in a sense to define your unique zone of genius as a professional. And this is the difference between you and I being athletes that are sort of amateur status. And finding an athlete that has the best shot of being a gold medal Olympic level winner, right that that’s the difference is if we can do a really good job to discovering our value. And then when we put those pieces together in the Define phase, we’re taking ourselves from employee to asset or from athlete to gold medal, right. But that’s still in the visioning part of the process, right? So as you guys all know, a sort of a vision is only as good as its implementation.

Tracy Timm 14:18
So you’ve got to go on to the next, the last phase, which is Drive. Which is what are you going to do to actually go and execute on this vision? What are the steps that are required in today’s world, to turn that vision into your reality? So those are the big three phases, it’s discover, define, and drive. And then within each of those phases, we’ve got a handful of steps to complete those phases to get to the next phase. And what I love about the nth degree as a process, and this is probably how yours works as well, is that you’re never necessarily complete. It’s more of an evolutionary process. If you read the book and you look at the imagery, it’s in a circle, you start at the top and you end back at the top. And I think there’s no better time than the present with the virus and everything going on and all the uncertainty in the world, too. Realize that you’re going to have to do this iterative process on yourself as you grow and evolve. And if you’re doing it on purpose as opposed to reactionarily, then you get to remain in the driver’s seat, you get to maintain some semblance of control and some semblance of certainty. But at the very least confidence and clarity,

Bryan Paul Buckley 15:17
which I love that you said, evolve and grow. Because that’s obviously key. Otherwise, it is just… it’s linear. You go from here to here. Yeah. So let’s unpack a little bit of the Discover phase. And I love what you did. So we actually go back a little bit, is a lot more of a workbook than necessarily just a book. And that was something that attracted me to the content. Yeah, because I want to do the exercises. And so for the listener on there, this is something where it’s all of a sudden, yeah, you got some homework, but it’s more like you work on unpacking and discovering, literally, that’s the first phase so much about yourself. So you walk us through this current life audits, and then also a reverse life audit. So the importance of that?

Tracy Timm 16:05
Absolutely. So what Bryan’s talking about is the very first step in the Discover phase. And we… what I’d like to call that is just: now. Where are you in your life right now? And you know, what, if you and I went up to 100 people out on the street and ask them, what are your top five core values? And what are the best things that you have going on in each of the major areas of your life? I bet you would get… we’d get a lot of stupefied faces, right? Like, what… how… when was the last time you took a step back and just audited your life? Especially if there’s something that needs triage in any specific area. So let’s say your finances or… if your finances aren’t where you want them to be, or your job sucks, or your relationship is falling apart, it can seem like everything is doomed, and everything is disastrous. But if you take a step back and do a full audit, we sort of break it down into eight core areas of your life, it’s Oh, gosh,

Bryan Paul Buckley 17:03
yeah, environmental

Tracy Timm 17:05
yes.

Bryan Paul Buckley 17:05
Financial, intellectual, you did have an acronym. In order of professional, social and

Tracy Timm 17:16
spiritual. Yeah, you got it. So if you break it down into those sort of major areas, and you can categorize them however you want, you know, some people are like faith, family, friends, yeah. And you just look at it from a global perspective, you what you actually find, and this is true, no matter who you are, and what you’re going through, you have some levers to pull. And in some areas of your life, things are actually not that bad. And what’s great about that is it allows you to have a foundation from which to move forward to better triage the areas where things aren’t working so well. So the importance of a life audit is just to give yourself some perspective, and it’s the very first step that we do. Yeah, it’s the very first step that we do. Gaining that perspective via life audit, in the “now” portion of this discovery process. Then we go into core values, which I think are sometimes overplayed and overdone, but never to the extent that we do it, which is taking your core values, and defining them in order to turn them into commitments. So not just stopping with, oh, faith is important to me, but actually defining how does that mean I’m going to live my life, what am I going to do differently, because that is an important value to me. And what this does is give us a foundation for what’s viable for you going forward. And by viable, I mean, potentially sustainable. Potentially sustainable because the only reason that I couldn’t last on Wall Street was not because I’m not a hard worker, not because I’m not smart, not because I can’t hang not because the pressure’s too much. But because it was an unsustainable environment. For me, from a core values perspective, I could only live so long against some of the things that I really deeply valued, whether it was freedom, because I was stuck at the desk, or it was integrity, because every once in a while you got to fudge the lines, right? Whatever it is, those environments where you’re not allowed to live true to your core values are inherently unsustainable for us in the long run. And it’s important to recognize that,

Bryan Paul Buckley 19:11
And I love how you used… you encouraged us to do it, it’s kind of descriptive, wow, for lack of a better phrase. And I’m still nuancing that because I think that’s super cool. And you gave an example in the book about to kind of be in a Midwestern life, where that matters to them. And that’s a value to them. So then taking a job that was going to be nowhere near that is automatically, well, no, I don’t need to go down the path of well, how much is it going to be? What could the package look like? And all of that, because automatically I know, it’s a value that’s not going to change on there. But I also love to Tracy, where you leave a little bit later in the book, we walk through the kind of the reverse life audit. So we’ll talk about that because obviously the now but then we’re looking into the future about…so to talk about that for a moment.

Tracy Timm 19:58
Oh, absolutely. So basically, I think you can take the same process of auditing where you are currently in your life. And you can use that same format those same categories and look forward now that you know your values and commitments and actually define what does an ideal expression of all of these things look like for me in this phase of my life, right now, if I could write my social life any way that I wanted, right now, what would that look like and be true to my core values and commitments? If I could write my spiritual life, if I could write my professional life, if I could write my financial life, like, what would all those component parts look like? If I were looking forward living my values, living my commitments and things were ideal. And it’s so important to have that level of specified vision for what you want in your life. I mean, you can get as woo-woo is sort of, you know, the secret and manifestation and all that kind of stuff. But if you just look at the core of our psychology, and the way that our brains work, our brains are tuned to things we already believe and things we’re already thinking about. So if you’ve ever bought a car, this is a great example. You probably research the hell out of that car, and you just… I want this color. I want this thing I want this year, I want this, whatever. And you’ve probably never even seen that car before. But now as soon as it’s top of mind as soon as you buy it, guess what your neighbor has it, your best friend has it shows up at your office,

Bryan Paul Buckley 21:17
you know what that’s called Tracy? I’ve learned this as a business traveler. It’s called DCs. It’s dark Dodge Charger syndrome. When I started driving a Dodge Charger as a rental car. I’m like, Holy schnikeys they are absolutely everywhere. It’s just Yes. No, you’re exactly right of that. But I love the process that you take people through of self-discovery, and you’re also big on behavioral assessments. What are the benefits of taking the time to work through these because I think sometimes you know, we get them at work. And we’re kind of like, yeah, yada, yada, yada. I gotta fill out the deal for them. Not necessarily for us and what we’re gonna gain from them.

Tracy Timm 21:55
Okay, so this is super powerful because what an assessment can do for you is finally legitimize who you actually are. Meaning when Tracy Timm was working on Wall Street, that was the Einstein equivalent of a fish trying to climb a tree and calling itself stupid every single day. And guess what this fish thought that you had to be able to climb a tree to be successful and that there was no environment where being a fish was not only not helpful, but was also a liability, right?

Bryan Paul Buckley 21:55
And talking. Just saying.

Tracy Timm 21:59
What do you mean and talking?

Bryan Paul Buckley 22:14
Oh, and a talking fish

Tracy Timm 22:31
yeah, that’s very awkward. I know.

Bryan Paul Buckley 22:33
Exactly. I mean, honestly, it’s a great point. good analogy.

Tracy Timm 22:37
Yeah. So when you take assessments, honestly, one of the very first ones that really moved the needle, for me was an assessment called the predictive index. And it was the first time where the person that I naturally am the informal, talkative people-oriented connects quickly, very sensitive, like all the things that I was, was actually written in a way where it sounded like a good person like it sounded like a professional, it sounded like someone that I wanted to be and could be and was valuable somewhere. It was a surprise myself to me, right, because I sounded valuable. Finally, as opposed to sounding like a liability, which is how I had felt my entire career. So I think if you’re feeling in… out of alignment from… we’ve moved on to the second step in discover, which is nature, if you’re feeling out of alignment, like you’re a fish trying to climb a tree, or you’re a cow swimming around in an ocean, and things just aren’t clicking for you, behavioral assessments are a great way to level-set on what your true values, strengths, behaviors, personality, gifts, talents, however, you want to phrase it, it actually finally puts those in perspective and shows you in what environment are these things that are core to you and hardwired in you actually useful and valuable, which is crucial in your career.

Bryan Paul Buckley 23:59
And I appreciate you listed a number of different examples that are in there. I think a lot of times we’ve taken you know, whether it’s, you know, it’s Myers Briggs, or the enneagram, or Strength Finders, or you know, a number of those, but also, and I really, really love just how we unpack and discover about ourselves. And I think sometimes we do it because a company is making us do it, it’s because we know whether it’s the new thing, or whether it is because they’re looking at hiring you. And it’s more for them. But this is the discovery phase, like he’s mentioned going from now to nature, how are we normally wired, how can we come alive? So I absolutely love, love how you did that. But you also did something was very unique. You talked about this, nothing is wasted mindset. So unpack what that is.

Tracy Timm 24:45
Yeah. So if we’ve already covered now, which is who you are, where you are in your life, what you value, and then nature which is your hard wiring, it’s the things that you were born with or that come naturally and easily to you without much effort. Then the missing puzzle piece we call nurture. It’s everything else, what have you learned? What have you earned over time that you can add to your toolkit that helps you add value? Again, this is all about value helps you add value as a professional, that can be your education, it could be your work experience, it could be your life experiences, have you traveled or volunteered? Or do you have a hobby or an extracurricular that you love, that could add more value in the professional world? All those things are crucial to really do a deep dive and discover. And the way that I learned this was, so after I quit my wall street job, I was trying to figure out the fastest way to test out the max the most number of possible futures that I could, because I’m all about efficiency. I don’t like wasting time. So I found Semester at Sea, which actually allowed me at 25 years old to test out traveling full time to test out going back to school to test out starting a business potentially, and then to test out what industry that would be in because I was, frankly, I was just reactionarily, and running away from money and going towards like nonprofit and social enterprise, which ended up not being a long term solution, but I got to test drive it, right? And so in the span of four months, I traveled around the world and I met incredible mentors, and I took classes and just had this incredible life experience that helped me figure out what I wanted to do next. The nothing is wasted mindset was taught to me by a mentor that I met on that trip because I told her, as many of us think, I think misguidedly, that if you’re making a shift in your career, whether it’s tiny or huge, it’s so easy to feel like you’ve wasted time in the previous job, previous role, previous industry insert previous thing here because you’re not doing that exact thing moving forward, right. So you immediately write that off as wasted time. And it’s easy to throw the baby out with the bathwater, especially if you had a rather traumatic previous job experience like the burnout. So she was like, Listen like you have two and a half years of working and living and learning. And that is only wasted if you choose to waste it.

Bryan Paul Buckley 27:03
Oh, say that, again. That was gold.

Tracy Timm 27:05
That is only wasted if you choose to waste it. And the way that you don’t waste it is by building a nothing is wasted mindset. So look at what you’ve done. Look at that work and ask yourself, what did I learn? And what can I bring with me? Just over and over again? What did I learn? And what can I bring with me? What did I learn? And what can I bring with me? And our job as professionals is to repurpose those trainings, that skill, the knowledge, the expertise that we learned from a previous experience, and figure out how to make it relevant and valuable in a new better fitting environment going forward.

Bryan Paul Buckley 27:45
Taking notes, I love that. That is awesome. Oh, nice. So what did I learn? And what can I bring with me? Yeah, and I think, I mean, how many times to Tracy, you talk to somebody in their degree that they got, they’re not using it all. And some of the jobs you look at, I remember one guy in an industry, and he was an engineer. And but he hated it. Like we would go out for lunch or go out for drinks. And he could just tell he was passionate about real estate, his passionate about some of these other things to your point of the story earlier, right. And all of a sudden, he got a chance for a buyout. And all of a sudden, he’s an unbelievably successful real estate agent. Wow. But it’s one of those things where it’s like one of these is not like the other. And so I really like the concept of that, especially if you do feel stuck to your point or you’re struggling through this, or you feel like you’re just going from job to job to job. But you also talk about ninja skills. So what are ninja skills? If we already talked about nothing is wasted?

Tracy Timm 28:41
Yes. So it’s really easy, I think easier conceptually to draw value from your education because our society has said education is boring college valuable, yada, yada. And then also your previous work experience because that’s where the majority of our resume is going to come from. And it’s where a lot of our professional skills come from. But I think one of the most untapped areas that people don’t actually realize has a ton of potential professional value is everything else in your life and, and everything else in your life means every other life experience. It means travel experience, it means any time that you learned a life lesson, it means how and when you volunteered and what you learned, it means your extracurriculars, it means things that you were forced to do that you didn’t really want to do. It was like everyone has a thing. Mine was like stocking shelves at CCA, which was such a good thing to do, but I was like Why am I doing this? Exactly. And you know, but you learn something about yourself in every one of those capacities. And it can only add value, it can’t detract value from you. So if you can harness it, then what you can actually do is, is add more value in a really unexpected way that can actually prepare you for a job that you may not feel like you have the world work experience to substantiate and we see,

Bryan Paul Buckley 30:02
especially when you’re taking it back to nothing is wasted mindset.

Tracy Timm 30:05
Exactly, exactly. And you get to add fun things to your environment that maybe you would never have thought you wanted needed would ask for. But because it’s inherent in your ninja skills if you’ve been doing something for five years on the side, and it’s fun, why not tell that to your employer, or why not add that into your business, or why not add that into your practice, and have more fun, because if it’s something you’re working on on the side, or you volunteer, or it’s a hobby of yours, you already like it, it’s already fun for you. So if you can monetize it, if it can allow you to add more value, which means you can leverage it for more salary, more time off more fulfillment, whatever, Happy Days, right? It’s, it’s ripe for the picking. So in our business, we call those your ninja skills, it’s the things that you get to pull out of your, you know, your sort of Ninja, I don’t know what you whatever.

Bryan Paul Buckley 30:52
And it’s not a ninja satchel, just so you know,

Tracy Timm 30:55
like a ninja. No fanny pack

Bryan Paul Buckley 30:59
we’ll go with fanny pack,

Tracy Timm 31:01
I own at least three packs. So I had to go there. But uh, yeah, it’s the things you get to pull out of your back pocket and say, like, look at this extra thing that I can leverage on, you know, your behalf, my behalf, whatever, that allows me to add more value. And so I just like calling them ninja skills, because that’s more fun.

Bryan Paul Buckley 31:16
It’s richer. And but I love Tracy, it’s just a matter of thinking about your life holistically. And it’s all these little areas like you’re seeing where nothing is wasted on this and finding out, wow, there’s so much to my life that I could use in a number of different ways. And so the part of the book that I really enjoyed, like we talk about the workbook is kind of that at the end of each chapter, you’ve got unstoppable. You work through each of these. So it makes these exercises a lot more tangible. One of the words we use in elite road warrior is called thinkspace. It’s taking time to think on paper. So it’s I’m literally thinking about one specific thing. It’s thinkspace. And this I took each day and I worked through each of these. And it was fun initially, it’s kind of like, I can’t really think of something. But then all of a sudden, flood state starts to go because I’m concentrating time to work on these and develop these. Yeah, so I want to turn a corner, you talk about these four areas of passion, skill paid for, and contribution. But I think you talked about more of what you love what you’re good at what the world needs in what you can get paid for. So let’s dive into that a little bit. And why is that important?

Tracy Timm 32:23
Yeah. So one of my very first clients actually is still when the Nth degree was being like birthed if you will like if we didn’t have a solid methodology, it’s probably like year two year one in the business. But I was coaching people and I was building it, right. And he was he graduated and then he was in some kind of seminar and he shot me this image and he was like, have you ever heard of this? It sounds so much like what you’re trying to build and teach. And it’s this ancient Japanese concept called ikigai. It’s spelled I K I G A I., as one guy I talked to recently was like, not Icky guy like that. Exactly.

Bryan Paul Buckley 32:57
Yeah, nice.

Tracy Timm 32:58
Like geeky guy. And when it’s it’s, it’s the Japanese’s a concept for your reason for being. So if you’re French, it’s like your raise on debt. Right? It’s, it’s why I get up in the morning, you could say or what’s really driving sustainability and success in your life, if you apply it to your career. The four concepts are, as Brian just said, what you’re good at what you love, what you can be paid for, and what the world needs, without which I’ll also rephrase as what you find meaningful. But it also needs a world need because if nobody needs it, it’s really hard to get paid to do it, you know, that you don’t really add a lot of value. So these four areas I find if you can find a role where you love it, meaning it just aligns with who you are, you just light up about it, you’re passionate about it, you’re purposeful sort of thing, right? And you’re also good at it, meaning you don’t have to, you’re not having to overcome sort of a significant barrier to actually executing well at this job. And the world needs it and you find it meaningful so it has and creates value out in the world. And then you can monetize it. That’s the genius zone right like if you have all four of those things you’re rocking and rolling you have a reason for being have a very good chance of having a long-term sustainable successful career doing whatever you’re doing.

Bryan Paul Buckley 34:24
So otherwise, it’s just a hobby, especially if I’m not getting paid for it.

Tracy Timm 34:26
You’re not getting paid for it you’re a volunteer right or it’s a hobby or it’s you know, your side hustle or what but again, it’s if you want this to be your career, then absolutely you’ve got to monetize it. What the Japanese use this for is a basically reframing their purpose in life. So even if you’re not getting paid for it, if you’re getting value back, that is a value exchange. So getting paid for it could be in your elder age, or maybe you’re not getting paid, but you get tons of fulfillment from what you’re doing or you get tons of flexibility or tons of freedom or We like a lot of F words flexibility, finances. So value… a value exchange in our world, especially when we’re talking about career is generally summed up in finances, right? But there’s so much more value inherent to feeling fulfilled, having more freedom, having more flexibility, having more fun. When was the last time we talked about fun at work, you know what I mean? All we do is like, put our head down, and think it has to be hard. And I’m watching this like horribly horrible Netflix show where this chick is in Paris for the first time and working and she’s like, and all of her coworkers are like, you Americans just work so hard, and nobody ever has any fun. And meanwhile, they’re like drinking wine at lunch and taking three-hour breaks. And like, you know, going to lose weight, but they’re getting their work done, right. And they’re just enjoying it and having fun. And so I find that, that we just so quickly and easily sum everything up in finances when it comes to this value, transition or value exchange when there’s so many other things we can also be focused on as well.

Bryan Paul Buckley 35:58
And I think it’s great too, Tracy because it just brings to light that there are more than just what I can get paid for. And I think the older we get sometimes, or especially as a road, warrior we may be really good at doing whatever our job is. But it’s no longer what we love to do, or we’re not feeling fulfilled at that. And it puts us in a spot where we’ve got to make those decisions. And sometimes for me, honestly, Tracy, it happens on a long flight. And you start getting to know somebody and talking to, you’re clicking with somebody, and it all of a sudden starts to come out, you know, do you love your job? And that pause like somebody’s never asked them that. And the longer they start to talk or you know, a couple double vodka tonics in, and the truth comes out, you know what I’m saying? And they’re not, this is not what I want to do long term. And I think it’s very, very revealing. So, kind of a little bit full circle here. Once we’ve got these elements here, we’ve got to be prepared to be able to share this with other people, whether it’s through the networking portion of the program, or in your case, where we’re talking about kind of this four-part career pitch, you can kind of find exactly if we don’t know exactly what that role is, or Yeah, who could be a person that could introduce me to that. So let’s kind of unpack a little bit of this career pitch and networking portion.

Tracy Timm 37:14
Yeah. So once you’ve done that discover phase again, that’s now nature and nurture. And then you’ve gone through the definition of your niche, that that’d be the fourth “N” in this process, part of defining your niche is also learning how to describe it well, to people who don’t know you, and don’t have any assumptions about you, right. So if you’re talking to somebody you already know who maybe you work with, or is close to you, they’re gonna already have some preconceived notions about who you are what you do, right, you’re in a bit of a box for them, you can 100% use this pitch to reframe that box. Or you can also use it to describe exactly what you’re looking forward to a brand new person. In our world, and especially in the networking piece, we really recommend that you start with people, you know, and you get really comfortable sharing what your vision is. But then, of course, eventually going to be talking to people you don’t know. And you’re going to have to properly and professionally articulate your value in a meaningful way to another

Bryan Paul Buckley 38:13
Your elevator pitch in a way.

Tracy Timm 38:15
Exactly.

Bryan Paul Buckley 38:15
Or if you’re sitting on a plane to sit next to somebody, you’ve got only a couple minutes there possibly to, especially if there’s somebody that you feel like wow, this person is influential. And can I succinctly share exactly what I’m trying to communicate that’s in my heart that I can get out of my head and out of my mouth. And you do that a with four parts? Can you talk about that?

Tracy Timm 38:38
Exactly. So what am I best speaker friends, his name is Paul M. Jones. It Phil Jones. Sorry, Paul Jones, I think that’s a bachelor guy, Phil is the worst, I think it is. He always says the worst time to think about what you’re gonna say is when you’re saying it. So these four lines is if you’re sad to think of what you’re gonna say is when you’re saying it. And so this four-part career pitch I find is really helpful for people who have a hard time sort of being on top of their speech in the moment and thinking and speaking extemporaneously. That’s a challenge. In fact, that’s something that we have to learn and like Toastmasters and things like that if it doesn’t come naturally to you. So this four-part career pitches, just a nice way to prep. Let’s say you’re in the grocery store, and you run into an old colleague, or you’re on a plane and you run and you meet the head of blah, blah, blah, company, like you want to be ready with what you’re going to say in that moment, to get your point across. And in this case, it’s to get your career vision across. So these four steps are super simple. The first is that you want to have a purpose behind what you’re saying. And that may sound silly and overstated, but my mom and I always joke like, She’s such a great mentor and influence on me. But every anytime I go into a difficult conversation, the first question she asks is, what do you want to get out of it? What’s your goal? Why are you having the conversation in the first place and if you keep that frame of mind, it’s going to dictate everything that goes on and you won’t get distracted. So know the purpose. Is the purpose to get an introduction is the purpose to pitch yourself as an employee is the purpose to figure out the job title? Because you know your niche, but you’re not necessarily sure what it’s called, there are plenty of purposes for a pitch, figure out what yours is, that’s number one. Number two, is, remember that you’re talking to a person who’s not in your head. So you’re gonna have to enroll them, this is what we call it enroll: step into your journey. You’re gonna have to enroll them into your story, which means you’re gonna have to give them a little bit of context as to what you’ve been through, and why you’re pitching them. Right. So that could be as simple as you know, I’ve had like what I did when I was 25. And I hated my job was, you know, I started my career off in Wall Street. But I’ve known maybe from day one, that that was not the right fit for me. And I really am looking to do something that is more aligned, that allows me to be myself and allows me to add real value in the world. That could be it’s as simple as that, right? It’s as simple as giving that person some context about what you’ve been through where you are in your journey and what you’re looking for. Okay? The step that comes after that is the very next logical follow-up step, which is, what are you looking for? So we call this one vision or envision, it’s your job as the speaker to create an image in that person’s mind that they can envision and understand, right? It is your job to create a vision that they can imagine and understand. Because if you don’t, then you will be put in the I’m very confused and don’t know what this person wants box, and they cannot help you.

Bryan Paul Buckley 41:25
As you can tell in their face. They’re burning too many calories. And how do I exit stage left?

Tracy Timm 41:31
Exactly. That’s when you get the horrible like, I’ll keep you in mind.

Bryan Paul Buckley 41:34
Oh, no, that’s Yeah, that’s always just wanna be friends. It’s about me. It’s not about you. It’s about me. Exactly.

Tracy Timm 41:40
We call that the kiss of death in networking. Absolutely. So the Envision part is you are creating a vision in that person’s mind for what you’re trying to do in your career. When and this can be as… as detailed as you want it to be without the person’s eyes glazing over. What I like to do is keep it as simple as possible and focus on the six W’s, the who, what, when, where, why, and how of this ideal profession that I’m pursuing. And when I used to do this, you know, right after I quit Wall Street, and when I was still formulating exactly what I wanted to do, exactly what I would tell people was, you know what, I’ve learned that I need to be working with people, but also on people, people need to be the focus of my work. It’s not enough to work with people, I need my work to be working on people. And I’m going to work on people. I know I’m not really good at taking something broken and fixing it. What I’m really good at doing is helping something that I see has really great potential and unleashing that, unlocking that whatever that is.

Bryan Paul Buckley 42:38
And that’s a great distinction to tell somebody when you’re envisioning them for the future self. And it leads into naturally if I’m hearing that, your last step is what? Asking you as far as looking to see anything you need. Yeah, absolutely. And if you set a purpose, big time, and but if you’ve taken me and I love this to this process, even though it’s very, very simple, it does take it to a place where if I’m, if I’m buying in, then I naturally want to help and I know how I can help you. Because you’ve been very, very clear, and you’ve not rambled forever. And I’m more confused hear what I’m saying? By going on the side roads, you just need to get down the interstates on there.

Tracy Timm 43:15
And part of this is great, it’s so crucial to enfusion that…wow Envision. Envision that perfect future state and not talk about the past. Because if you’re talking about what you used to do, that’s all that’s going to be in that person’s mind. And it’s gonna be the box that they put you in, right, because you’re talking about what’s ideal and future-focused, even if you’re not already doing it. That’s the key, right? It’s the only thing that’s going to get you closer to actually doing it. I had a great friend and mentor. He’s actually the guy who wrote the cover blurb on my book. His name is Sean Acore, he used to tell me like if you want to be a photographer, call yourself a photographer, if you want to be a speaker, call yourself a speaker, because by saying that you are who you are. And by saying that you are you will be and you don’t need to get somebody else’s permission to say what you want to do and to call yourself that thing. Because if you’re pursuing it, that’s what you are. Right? So he legitimized that for me, which was great. And then yeah, like you said, The last step is ask. So when you get to the end of that vision, go back to your purpose and say, Thank you for listening to me, networking partner, person on the plane, guy in the produce aisle. What I’m really looking for is an introduction to a person who could help me explore this further, what I’m really looking for is a job offer. What I’m really looking for is Do you know of a job title or an industry where people do that thing? Because that’s, I know what it is, but I don’t know what it’s called?

Tracy Timm 44:39
Just ask. Just ask and what’s great is that they have a brain that you don’t that has had experience I haven’t had.

Bryan Paul Buckley 44:46
Right so and assuming that we shut up long enough to let them answer

Tracy Timm 44:51
isn’t that the worst?

Bryan Paul Buckley 44:52
Yeah. And to get actual feedback. And Tracy this is I mean, this is a really, really good point, especially for leveraging a business traveler because you… We get a chance to do what? We’re all over the country, possibly all over the world, and we get to meet a lot of new people. And you never know. It’s amazing. I’ve sat on planes next to fathers of NBA stars, I sat on planes of CEOs of global companies. And you never know looking at that guy, who that person is or that woman who she is. And I think kind of the precursor to this is learning to ask questions to find out. Wow, this could really be a good chance Tracy for this pitch? Because I’m learning Oh, wow. I mean, they’re in an industry or in my case, you know, they work for a company with a number of business travelers, and to find out who’s the guy or who’s the girl? Or do they have something that could help business travelers get trained, and I don’t mean I’m products and services, I mean, on having energy on the road, so you can be at your best. nobody teaches us how to do that. We just deal with travel friction and gaining weight on the road and, and staying up too late. All those issues with there. But if I can learn to ask questions, and then I’m distinct on my pitch, it’s amazing. The gold that can come out of that.

Tracy Timm 46:05
Oh, my gosh, I know, isn’t that fun? I mean, I’ve even gotten clients on planes. Like it’s amazing. When you really open up and you’re clear. Clarity is the is… Clarity is everything. That’s why we focus on career clarity above all else because someone comes to me and says, I’m having an issue getting a job, can you fix my resume? Like your resume ain’t the problem. Exactly. I didn’t tell you. You’re not getting a job because of your resume. Trust me. Yeah, no doubt, there’s something deeper and it’s usually clarity.

Bryan Paul Buckley 46:34
And with that, I think that’s usually why most people put the global Do Not Disturb symbol on a plane, which is headphones because people just ramble. And it’s also more about them, as opposed to asking calculated questions on there. So Tracy, let’s come full circle on your Is there anything that is within the book that we didn’t discuss that you’d like to highlight? Or emphasize? Or any closing thoughts?

Tracy Timm 46:58
Wow, especially for the sort of elite road warriors that are out there? Um, you know, I think being on the road can really wear on you. And I think that the better question is not how to fix it. But why, especially nowadays, if travel was a huge part of your work. And now it’s not because we can’t, and you’re missing something, this is a good time to investigate what’s missing and why that’s important to you. So if you’re looking for a good step one, I don’t think it can be overstated, that starting with your core values is probably going to make the most sense. And looking deeply at those core values, we even have a program, it’s a very small mini-program. It’s like less than 100 bucks, where we actually do a career alignment scorecard. And we walk people through the process of figuring out their top five core values. And then we force them to use those almost as like a pro/con list for how your job is or isn’t aligned, or how your career is or isn’t aligned with even just your top five core values, let alone the rest of the things that matter to you in life. And if very quickly, people can see Oh, wow, my number one core value is my family. And yeah, I’m on the road all the time, or you know, I never get to see them. I’m not there for birthdays, yada yada yada. Like this is the thing I keep hearing. Well, you cannot live in that, that dissonance for that long. That’s right if that’s really your value. cognitive dissonance is one of my favorite things I learned in psychology in college if that’s your value, but you’re physically doing something that is not aligned with that value. That’s called cognitive dissonance. And your brain creates a lot of tension and anxiety in your body when you’re experiencing cognitive dissonance. So you can’t do it that long it is inherently unsustainable. So what happens is you either change your values, aka your beliefs, or you change your behaviors, but you have to change one, you cannot live with both at odds with one another. So I would just really encourage you that if you’re experiencing that tension, to investigate where it’s coming from, and maybe it’s one simple tweak, maybe it’s only one out of those top five core values for you, and happy days, if it’s all five, give me a call, you know, like maybe I can know if it’s one and it has more to do with your energy and things like that, then that’s Bryan’s bag. So figure out really the source the root cause of what you’re feeling. And that’s where I would consider starting in this process.

Bryan Paul Buckley 49:17
Love it. Love it. Love it. So before we completely end I’m going to do this roadwarrior lightning round with you. Are you ready?

Tracy Timm 49:24
All right.

Bryan Paul Buckley 49:29
You have a preferred airlines? What is it?

Tracy Timm 49:31
Southwest?

Bryan Paul Buckley 49:32
Boom shaka laka. I suppose you’re a Dallas girl? Yeah, they’re so cool.

Tracy Timm 49:35
They’re so friendly.

Bryan Paul Buckley 49:36
window or aisle?

Tracy Timm 49:38
100% window.

Bryan Paul Buckley 49:40
Okay, why?

Tracy Timm 49:41
I curl up in a little ball and I like to stick my feet like up into the seat. Like I’m that person everybody hates. I like stick my feet up on the side and then I always like curl up and put my arm up on the wall and I sleep. That’s my go-to.

Bryan Paul Buckley 49:54
I smell people like you and I’ve got the window seat. Just kidding.

Tracy Timm 50:00
I’ve got a friend Brittany works for American Airlines and she makes fun of me constantly. She’s like, you’re the person we take pictures of and send to each other.

Bryan Paul Buckley 50:06
Exactly. That’s awesome. That’s awesome. Yeah, one thing you always do on a flight and you may have just answered that question.

Tracy Timm 50:12
You know what I almost always do a crossword as we’re taking off.

Bryan Paul Buckley 50:15
really?

Tracy Timm 50:15
Isn’t that funky? Yeah, I love crosswords. Like my dad got me into them. We used to do them together. And he did one a day like his entire life. So I usually almost always do a crossword and then I don’t know when I’m not feeling into the chatting, I sleep. I like to sleep.

Bryan Paul Buckley 50:29
Mine is read. From the moment… Did you know every single business traveler has a chance to read? You know why? We all have the same thing. No matter where we’re going, no matter where we’re flying. It’s a short flight, long flight. From the moment we sit down, we have to do what, get our seatbelt on and we can’t keep out our large electronic devices. And we got all these things going on. And it’s a good about 20 minutes until you hear we’ve now reached 10,000 feet you can put your approved electronic devices and it’s a great time to just read in maybe the book unstoppable just slid that in there right there. Alright, preferred hotel chain?

Tracy Timm 51:07
I don’t have one. I will own that I’m not maybe an elite Road Warrior and that I don’t have points anywhere. I’m not that person. I like to do Priceline last minute and get myself a deal. I like to buy the portfolio.

Bryan Paul Buckley 51:22
There you go. Yeah. Are you a rental car girl or your rideshare girl?

Tracy Timm 51:27
Depends on the trip. I like to have my own space and my own car generally speaking, but I do a lot of ride-sharing. And lately, I’ve been sort of price hunting on like, is Uber less is Lyft less like I have no loyalty is when it comes to your own business right now. Is my pocketbook.

Bryan Paul Buckley 51:44
Yeah, there you go. Nice. Least favorite airport,

Tracy Timm 51:47
LaGuardia

Bryan Paul Buckley 51:48
Oh, that was there was not a pause. There was not a pause with you. But it is improving. It is it is improving. Favorite city to frequent?

Tracy Timm 51:58
Rome 100% I haven’t been there in so long, but I got to live and study abroad there one summer in college, and I’ve gone back several times since then. And it’s… if I could just retire and be a little lady that speaks Italian and drinks a lot of red wine and gossips all day like that’d be my dream.

Bryan Paul Buckley 52:13
So it’s awesome. You may go find that on your values, so you should reach out. All right, last…

Tracy Timm 52:18
well in my 90s Anyway.

Bryan Paul Buckley 52:20
There you go. Last one biggest road pet peeve?

Tracy Timm 52:23
All right, dude, when you are at a stoplight, and the person you’re in the right lane and there’s one person in front of you and they’re not turning right. That has got to be my biggest like to to the extent that if I’m that person I will like scoot out into the intersection as far as I can to like let that person go by because I know I’m breaking my number one rule I cannot stand it because everything in Texas is right on red more or less and so if you’re just used to that you’re like why on God’s green earth would you be in the right lane if you’re not turning right because there’s all the rest of us who just want to make this right turn and go home.

Bryan Paul Buckley 52:58
So we have similar issues, my friend of mines days, those are the driving slow in the left lane. And yeah, you know you are so alright, Tracy.

Tracy Timm 53:09
Signal man.

Bryan Paul Buckley 53:14
He stays right. How do we find out more about you about the book all things Tracy Timm?

Tracy Timm 53:20
Yeah, so you can find the book at unstoppablecareerbook.com Tracy is spelled TRACY and Tim is spelled TIMM. So if you just look unstoppable and Tracy Timm, you’ll probably find it and you can get it at any major outlet, so Amazon. I even found it at Target recently which I thought was really fun.

Tracy Timm 53:37
Yeah, right. I was like oh my god, I wrote a target book. what it’s great. And then one of my best girlfriends was just traveling and we decided not to put it in Hudson news because there’s just so few travelers right now so she actually took it and put it on the shelf and took a picture for me and was like yeah, so that was adorable. And then you can connect with me directly at either TracyTimm.com or Nthdegree that’s Nth and the word degree .TracyTimm.com. It’s super easy to get in touch with me. LinkedIn is actually the only place I hang out online consistently. And so if you just find me on LinkedIn, you can connect with me, we can chat there, that’s easily the best place to get a hold of me as quickly as possible,

Tracy Timm 54:12
As most business travelers as well. I’ll make sure all the links are in the show notes. Tracy, you’ve been an absolute blast. And thank you so much for investing us as business travelers. And obviously anybody who’s listening to this you can hear her excitement and her… her knowledge on this go through the book. Even if right now you’re not in a spot where you are completely looking for a different career. There’s so much to gain just about exposure to your own life and maybe you even just confirmation you’re in the right spot. Maybe it’s a great resource for somebody else because a lot of miserable people that are in jobs right now that really need to plan they need a proven framework that obviously Tracy you provided for us so thank you so much,

Tracy Timm 54:53
Bryan from the… from email number one from you. I just loved your energy and your humor and you’re focused on helping people and so I’m so grateful. I’m grateful for the platform and what you’re doing and I hope we can do it again. This was a lot of fun.

Bryan Paul Buckley 55:06
Well, it’s good news. It’s buy one get one free, so I think it’s gonna happen. And it happened. So thank you, Tracy. Thanks.

Unknown Speaker 55:15
This is flat Caitlin, this is flat Caleb. And we’re the Buckley flat kiddos. Our dad takes us everywhere on the road. We stay in nice hotels, we drive cool rental cars. We meet people my dad meets on the road and we get to see the sights from the places my dad visits. We even get in a little bit of trouble on the road. Well, at least you do all because we’re flat kiddos. And you could do the same for your kids. Just go to eliteroadwarrior.com word.com/store to purchase your own flat kiddos. Today, you can choose an elementary boy or girl. You can even choose a toddler boy or girl just go to eliteroadwarrior.com/store to purchase your own flat kiddos. Today, your kids will love us.

Bryan Paul Buckley 56:14
I’d like to thank Tracy Timm for her time, her challenges, and these amazing insights for us to become elite road warriors in our career. You can find the transcript of everything referenced in this interview in the show notes at eliteroadwarrior.com/092 along with the free resource 10 business travel hacks guide in the show notes as well. eliteroadwarrior.com/092. And I’d love to hear from you and you can connect with me on LinkedIn at Bryan – BRYAN Paul Buckley LinkedIn page of elite road warrior and Instagram @eliteroadwarrior and as always, wherever you are, do something, anything just not nothing to master the business travel life. leverage the content from unstoppable to help you become and remain an elite Road Warrior today to eliminate burnout and exceed results. You got this.

 

References

Tracy Timm

Unstoppable Book

7 Early Warning Signs for Companies to Avoid Business Travel Burnout

Top Ten Business Travel Hacks Guide

 

Written by Bryan Buckley · Categorized: Embrace Better

Seven Mistakes New Business Travelers Do Wrong and How to Avoid Them

Becoming a new business traveler is exciting. It’s like finally getting your license and starting your car up by yourself and going for a drive all by yourself for the first time. #NewfoundFreedom

But business travel has these secret handshakes that seemingly everyone else knows but nobody chose to show you as the new guy or new girl on the road.

As a result, so many business travelers make certain mistakes over and over that can and should be avoided. If only someone cared enough to pull the road warrior rookie aside to show these needed and simple handshake moves. And that’s the exact reason for this article.

I’m here to “help a brotha and a sista out” and give you that chance to succeed quicker and more effectively.

There’s nothing wrong with being a Rookie Road Warrior; we all started there at some point. So, let’s get the rookie green color off right now and get you up to speed.

Seven Mistakes New Business Travelers Do Wrong and How to Avoid Them

Mistake #1 – Not signing up for TSA PreCheck

Before you even step foot in an airport, the first thing you should do is get your TSA PreCheck knocked out and ready.

Why? Time. Unless you prefer to wait with “the commoners” who travel once a year for vacation or an occasional trip, you want to be in the TSA PreCheck lane.

Personally, I’m not a fan of the following:

  • Whipping my belt off feeling like I’m undressing in public
  • Walking on dirty floors with my socks
  • Having to pull my electronics out of my bag

With TSA PreCheck none of the above will apply to you.
It also reduces traveler friction which is anything that causes added stress within a business travel day whether self-induced or part of the joy of business travel.

I remember one time hitting unexpected traffic to the airport and was in the busyness vortex of hurry/worry/scurry. I walked into the airport in San Diego and the normal security line looked like the line for a new Disneyland ride.

If I had to stand in that line, I was sunk. But I walked right up to TSA and was at my gate ten minutes later. Whew! After a long week of travel, I just wanted to get home.

These situations happen often and TSA PreCheck will save you over and over.
You can learn about TSA Precheck here

Quick Tip: If you travel across the US borders, (north eh to Oh Canada or south, no Espanol to Mexico) consider Global Entry. You can look into that here.

Mistake #2 – Not getting your passport now

You may be getting or currently have a region for your role at the moment, so why even bother right now with getting a passport? Here are a few reasons:

1. You never know when you may be asked to cross the border or the water

Early on, I had landed a good size contract and was asked if I could do Toronto, Edmonton, and Vancouver in two weeks. If I didn’t have my passport, I would’ve missed this great opportunity (along with three hockey games!). But I was given the advice to get my passport right away and all was good.

2. It’s another valid proof of identification

One time I had misplaced my wallet and I was having a road warrior freakout session (C’mon now, you know you’ve had your fair share too!) and I was getting my money’s worth out of the session. I hadn’t gone through security yet and was short on time due to Chicago traffic on my way to the airport. I calmed down instantly when I remembered one thing: I had my passport with me. I breezed through security (TSA PreCheck avoiding mistake #1), went to my gate, and realized I did have it in my bag after all.

Moral of the story: it’s better to have it and not need it than wish you had it and don’t.

Get your passport process going right now so you have it when you really need it.

Quick Tip: Don’t leave your passport at home but always carry it with you in case you need it for another proof of identification.

Mistake #3 – Not using a packing list

When you first start traveling, it’s a challenge to know what you even need to bring let alone forget items that you know you’ll need. It’s guesswork at best.

Early on, I would forget random things: a belt, workout socks, a phone or computer charger, hair gel, and on and on and on.
It was frustrating, inconvenient, and to be honest, avoidable. Once I started working off a packing list, my packing went quicker and my forgetfulness nearly disappeared. My only regret was not using this simple tool sooner.

I used the following categories:

  • Toiletries
  • Dress wear
  • Casual wear (which included workout clothes)
  • Workbag (computer to chargers)
  • Unique for this trip – am I going to a special dinner? The beach?

Then I put in details of what would fit under each of these categories.
Lastly, I asked “Is this item absolutely necessary?” to make sure everything could fit in my carry-on.

Quick Tip: have duplicates of as many items as possible that can stay in your carry-on bag. It was worth the investment and shrunk my packing list to more specialty items depending on my location.

Mistake #4- Checking a bag

This mistake applies to the hoarder whether male or female. If you’re nervous you’re going to not have enough with you, then this mistake applies to you.

I’ve also witnessed this firsthand traveling with a newer female business traveler who has to have numerous outfits and every pair of shoes. I get it but I don’t want to travel with you and wait with you for your bag that looks like you’re on vacation.

Checking a bag is one more way for something to go wrong. The times I check my bag, Murphy’s brother, Mark, is doing bag handling and Murphy was messing with Mark and letting him know I was going to Omaha, not Atlanta.

This is definitely a rookie mistake and sucks up valuable time and leaves you open to travel friction.

Now, there are times when I’ve been gone on a long trip overseas or that last 5 or more days. Then yes, checking a bag makes sense. But this is the exception, not the rule.

Pony up and find carry-on luggage that can work for you that is made for a business traveler.

Personally, I’m using the Genius Pack G4 22″ Carry On Spinner Luggage

Quick Tip: Use packing cubes to maximize space. You’d be surprised how much you can get in a carry-on bag if you pack properly. Here are the ones I use.

Mistake #5 – Drinking too much at business events

I see this guy way too often at business social events or at a customer dinner.  And most of the time, he’s young and green (aka a new business traveler).

He’s not used to good wine or top-shelf liquor and especially anything that is free and seemingly unlimited. As a result, he becomes “that guy”.

It also happens to someone who wants to fit in and “drink with the big boys” when this always ends poorly. I’ve seen this with women business travelers and it’s a brutal next morning.

A few years ago, Ted tried to keep up with the big boys and was a lightweight drinker at best. After two shots, he became the life of the party or should I say the death of the party, and had to be driven back to his hotel early and get his car the next day. He’s now known as “two-shot Teddy” and his legacy lives on.

Quick Tip: Stick with the advice given to me by a CEO very early on in my road warrior career: “Always drink one drink less than your customer and one more glass of water. Be memorable without becoming ’that guy’ at the event.” If you feel the alcohol catching up with you, have your next drink be water or a non-alcoholic drink that looks like a drink. No one will notice and honestly, no one really cares.

Mistake #6 – Working all the time on a business trip

This mistake is understandable and seems to yield immediate results so it’s encouraged and even rewarded.

You may feel you have to work all the time on the road just to keep up. Or when you’re new to the road, you want to prove to your boss you can handle it.

Your company may subtly influence you to work all the time because they own your time on the road.

You find yourself working on an early flight out of town and the last flight home.  If you work for this type of company, they care more about your results than they care about you.

I can guarantee one end result every single time if you fall prey to this mistake: BURNOUT.

Your results will end up inconsistent because you’ll move quickly through the Exhaustion Cycle:

Busy = Can’t Stop Now and I feel hurried
Beatdown = Can’t Take This and I feel stress
Burnout = Can’t Keep Going and I feel done

You can learn more about the Exhaustion Cycle in the article “Why you may be living in the Exhaustion Cycle.”

Your evenings should be your choice of what to do. This was my #1 mistake and burned me out to the point of complete exhaustion and shut me down for far too long.

Quick Tip: Have a hard stop of when you will start work and when you will end work and you’ll be surprised how much you get done within these time restraints. I reserve the 1st two hours of my morning to focus on 5 of the 6 energy habits to allow me to do the last remaining energy habit of PERFORM at the highest level and you can too.

Mistake #7 – Not maximizing your destination

I was flying from Chicago to San Antonio and an older, seasoned road warrior started asking me questions about how I travel. I have to admit as a rookie road warrior, I was trying to impress him. Guess how that went? I told him about how I lived in the travel triangle: airport/boardroom/hotel. I bragged how I worked through dinner and stayed up late. “This is my time to work without interruptions,” I bragged.

When I took a breath (which was somewhere between St. Louis and the Texas border), he said very calmly but clearly: “Son, let me give you a piece of advice. Stop doing travel that way. You never know when you’re going to be in that city again, or even on the road on business travel for that matter, so take time for downtime.”

He told me to see the River Walk in San Antonio. Eat the local foods in the area, see the site-seeing locations, and soak it in. He ended by saying I would be more productive in the long run and it would make my travel so much more enjoyable. I politely said thanks and licked my wounds for the remainder of my flight, thinking about this unusual but enlightening conversation for me.

Guess what I did? I went to the River Walk in San Antonio and I walked by the Alamo (so I could remember it). As a result of the unexpected, influential conversation, I’ve continued his counsel for years and years, in city after city (and I have the pictures to prove it!).

In Elite Road Warrior, we call this “Downtime – time to be, not to be on.” Too often we live in the Travel Triangle = Airport / Conference Room / Hotel Room. Every city looks the same because we don’t see anything.

Make time to maximize your destination and get out of the Travel Triangle and leverage some much-needed downtime.

Quick Tip: Do some research and find something in that city you can look forward to doing (site-seeing, going to a ballgame or museum, dining at a popular local restaurant).

I want to give credit to Jet Set Genius Podcast and an ace of a friend, Brad Kammlah, for inspiring many of these notes on road warrior mistakes.

The goal here is to help young or just new business travelers to avoid mistakes that cost you time, energy, and possibly even your reputation early on and if adhered to, will put you on the path of becoming an elite road warrior.

Resources

7 Early Warning Signs for Companies to Avoid Business Travel Burnout

Top Ten Business Travel Hacks Guide

 

Written by Bryan Buckley · Categorized: Breaks, Embrace Better, PERFORM, REST · Tagged: ERW Podcast, podcast

090 – Black Sheep Road Warrior with Brant Menswar

Transcript 

Bryan Paul Buckley 0:00
Episode 90 of the Elite Road Warrior podcast. Welcome to the Elite Road Warrior podcast where we believe you can leverage the road to transform your work, health, and home life while on business travel to ultimately master the business travel life. If you’re a road warrior, and a great chance you’re on the road right now then this podcast is for you.

Welcome to the elite road warrior podcast. I’m your host Bryan Paul Buckley, fellow Road Warrior husband of one, father of five. Yeah, five, an author. But more importantly, on a mission to helping business travelers eliminate business travel, burnout, and exceed results. I’m also committed to each and every business trip to becoming and remaining an elite road warrior. And I’d love nothing more than for you to join my master evil plan and this worthwhile road trip.

Now, I absolutely love doing the actual interviews when our subject matter has a book or extensive content, and I thoroughly enjoy the prep work for the interview. And this was definitely the case with this interview. So let’s meet today’s subject matter expert. Brant Menswar is one of the country’s top 10 motivational speakers, a critically acclaimed author, award-winning musician, podcast host, and the CEO and founder of rock star impact: a boutique agency that teaches people in organizations how to cultivate value-based leadership. His innovative work has changed what’s possible for industry-leading organizations like Netflix, Verizon, SunTrust, Microsoft, ESPN Hilton, Sony Pictures, St. Jude Children’s Research Hospital, and dozens more. Passionate, engaging, and transformational. Brant encourages audiences to discover what he calls black sheep values, and move forward with deliberate intention. His interactive and entertaining techniques of defining what matters most compel audiences to dive deeper into their lives and start living on purpose. And man, I love his content. And in a moment, I’ll be asking Brant the following questions: What is black sheep? And why is it so important? What is the biggest lie about purpose? What was the catastrophic event in his life that forced him to discover his values? How do we program our values to appear on demand, especially on the road? And at no additional charge, so much more. Let’s do this. It’s go time.

Well, I’m live right now with Brant Menswar, how are you? And where are you?

Brant Menswar 3:07
You know, I’m doing pretty well I am in Cocoa Florida, where we you know have two seasons here we’ve got hot and hotter. And we are currently still in hotter.

Bryan Paul Buckley 3:17
Nice. Well, and you give a good line because I’m in Chicago. And we usually say we have two seasons, which is winter and construction are our two right there. So we’re off to a good start here. So let’s start and you are man, you know you say fairly well, but you are literally hours and hours after launching your book, which is doing phenomenal. And we’re gonna unpack that big time. So you just literally gave birth to a new baby book here. How you feeling about that?

Brant Menswar 3:46
Oh, man, it’s been a year-long process, right? So I come from the music business where you record a record and it’s a year before that record comes out by the time it comes out. You’re sick of the songs. Exactly. And you know, it’s the same scenario. I wrote this book, you know, finished it last year, and it’s finally here. And I’m like, I feel like it came out, you know, 12 months ago.

Bryan Paul Buckley 4:05
Exactly. Nice. Makes sense. Well, congratulations. I’ve been through the process. Man. I know. It just takes an absolute lot just to go through that whole process. But why don’t you just let me know what was the backstory of why you even wrote the book in the first place.

Brant Menswar 4:22
So the book is called Black Sheep unleashed the extraordinary, inspiring, undiscovered you. And it was born out of a couple of things. But the main thing was I was 47 years old, Bryan, when somebody finally explained to me why black sheep are not valued like the rest of the flock. And when I heard the truth, I was so blown away that I had spent 47 years without this knowledge in my brain, that it led me down this path of research. And so the truth is that the reason that farmers don’t value black sheep like the rest of the flock is because the black sheep’s wool cannot be dyed. So every black sheep is in effect 100% authentically original. And when I heard that, we’ve got a couple hundred years of demonizing black sheep in our culture, and I’m going, that’s literally my life goal is to be the 100%, authentic, original creation that I was meant to be. And so, you know, when I heard that it really sort of planted this seed of what does it mean to identify what I call your black sheep values. And that is, in the same light, these deeply held personal core values that no matter how much someone wants to twist or try to change you, they simply cannot be moved like a black sheep’s wool. And that dye can’t be changed.

Bryan Paul Buckley 5:47
I love the backstory man. And I’m some people are listening right now. Maybe they’re going through the airport. And they just had the ultimate aha moment. They’re like, dude, I’m 52. And I didn’t even know that man. So and I love, man there’s for those of you that like clever writing, and even like a little tongue in cheek on there, I mean, your chapter summaries, a big plan, word of sheep thrills, which he thought nicely, Nicely played on that, man, thank you. So well give us a 30,000-foot overview of the book, black sheep unleashed extraordinary, awe-inspiring, undiscovered you.

Brant Menswar 6:19
Yeah. So the idea here is that we all possess what I call a flock of five, black sheep values. And the book is going to sort of walk you through discovering what these are, these are your non-negotiables, these are not things that are really important. These are non-negotiables. These are deal-killers, right. So these are things that if you’re like me, so I you know, I travel 200 plus days a year easily, you know, 70 plus talks a year all over the world. And there are some deal breakers for me, you know that I go to places and if I witnessed a deal-breaker, it’s not even an option. And that’s what we’re sort of talking about these black sheep values are identifying sort of those deal-breakers, right. And so the idea is, we have to discover what they are, we have to prove that they are in fact real, and not what somebody else cares about, that has been pushed onto us for potentially decades. And then finally, we have to learn to speak these things into existence, we have to decide when and where these values appear, to have that maximum impact in our life. And that’s sort of the overview of what the book teaches you.

Bryan Paul Buckley 7:30
And that’s perfect and ideal for our audience. Obviously, you are a road warrior and discovering things late in life here. And we’ll unpack a little bit more of kind of the aha, another aha moment that you had. Yeah, you know, in your life, it was kind of catastrophic events. But even right here, you started with a different approach, which was good, because it caught me by surprise on this. You’re challenging thought leaders today. brands of you know, start with your why you’ve got to do this with your why you got to know your why first. And then everything else goes from there. So yeah, unpack for us. Why did you change the order?

Brant Menswar 8:05
Because it’s not true.

Bryan Paul Buckley 8:09
Kind of like a black sheep, right? He’s the bad guy, you know. So

Brant Menswar 8:13
listen, I think we are all familiar with a very popular book called Start with why by Simon Sinek. And I think Simon’s brilliant, I really do. I think he’s amazing. I think there should be an asterisk on the cover of that book. That’s it starts with why as long as you know what your why is. That’s right. If you don’t know what your why is, you have to understand a couple of things. One is that we have to start with what, right, you can’t get to why until you define your non-negotiables. And so once you know those non-negotiables, once you identify here are my five or maybe six non-negotiable values, then the activation of those values become your purpose, it becomes your why. And so if you start with the why before you define the what the question is, what are the odds that any of those things appear in your WHY? And the answer is very slim. And so the reason that people don’t experience that transformation, they don’t experience that result that they think they’re going to get is because their what and their Why are misaligned and when they are

Bryan Paul Buckley 9:19
Oh Say that again say that that’s money right there because they’re what and their why was what

Brant Menswar 9:23
misaligned, misaligned. when you’re when your what and your WHY ARE misaligned, it makes the how you’re going to live it out incredibly difficult.

Bryan Paul Buckley 9:32
Which you define is the mission. That is correct. So I love that. But for you with purpose, you define the book that there’s a big lie about purpose. Yeah. Can you define what that lie is? But then still, obviously make sure people still get the book. I mean, there’s a lot more to the book that just the biggest lie here all right.

Brant Menswar 9:52
You know, the, to me, if you’re I’m sure that there are many people out there listening right now that have been told this their whole lives that you Have to go out and find your purpose, right? Not only have they been told you have to go find your purpose, they’ve made it out like it’s some friggin Indiana Jones like quest that you are, you know, have to get to the Crystal Skull and the whip of the pistol out of the guy’s hand in order to figure out what your purpose is.

Bryan Paul Buckley 10:18
And that wasn’t part of my connection flight, you know, so it even makes it harder.

Brant Menswar 10:20
Right? Exactly right. It’s exactly right. And so I’m sitting here going all right, look, the biggest lie about purpose is that it’s something you find, you don’t find it. And if you’re looking for it, you’re on the wrong path. Purpose is something you choose. And you choose purpose, if you want to, if you want to be a conscious creator, is what I would call that. If you just choose a purpose, you have to choose a purpose in alignment with these black sheep values. And so that is where that purpose comes from. So for me, my sort of flock of five black sheep values: creativity, hope, impact, empathy, family authenticity, right?

Bryan Paul Buckley 10:59
One more time,

Brant Menswar 11:01
creativity, hope, impact, empathy, family, authenticity. Those are my black sheep values. I say there’s a flock of five, there’s six there. I know. I know, I’m a musician. But I learned how to count to six, right? I needed an extra we’re rockstars. We do everything to excess.

Bryan Paul Buckley 11:19
and you had more than six chapters to

Brant Menswar 11:22
barely the book is I tell people the book, listen, as a traveler, I want something I can digest quickly. And it was designed on purpose. This is like maybe 10 pages thicker than a Harry Krishna pamphlet that you get handed at the airport when you walk in. All right. So

Bryan Paul Buckley 11:37
Let’s… you get two copies.

Brant Menswar 11:38
That’s exactly right. And you all know they got a quota to make. So we have to make sure that’s well done. But my idea?

Bryan Paul Buckley 11:45
Yeah, that’s right.

Brant Menswar 11:47
The idea here is that those values got activated into my purpose. So my purpose is to creatively impact people’s lives by authentically providing hope. It sounds familiar, because it’s loaded with those black sheep values. And so the idea is, in order to choose that purpose, had to start with the what would those black sheep,

Bryan Paul Buckley 12:10
And then there was a lot of how you, you unpacked a lot of that, in fact, we’re going to kind of work through, how did you come to 5. But then also to help somebody make that purpose statement. There’s a lot here, guys, we get there, there, you stopped me in my tracks. When I’m reading, I got to a chapter in and you started unpacking a little bit about this catastrophic event in your life that really forced you to discover what you now know, as your black sheep values. Would you be willing to talk a little bit about that catastrophic event and how it really, really turned the tables on you to create these values?

Brant Menswar 12:43
Yeah, you bet. It was 2012. My oldest son, Theo, was coming home from a soccer game.

Bryan Paul Buckley 12:52
How old was he at the time? He was 12. Okay,

Brant Menswar 12:54
I’m sorry, he was 14, it was 2012. He was 14. And when he had taken a shower and was walking across the hall, and when I saw he had bruises, like on his back, and he had these weird places where he had bruises, and, you know, It didn’t match the soccer game that he was playing. And so I… I’m like what’s going on, and he didn’t really know. And so we set an appointment and long story short, we find out he’s got cancer, right, he’s got this rare blood cancer called Milo dysplastic syndrome, and he needs a bone marrow transplant in order to survive. And so, you know, they tell us, it’s going to be this hundred-day journey, and we’ll find a donor, he’s going to get the transplant, and then it’s, you know, several, weeks of sort of checking in, and then he’ll be back to playing soccer. And, you know, it was a crazy, it was a crazy time. And that was not the path of our journey, right. And so what ends up happening is… we find a donor, an unrelated donor fairly quickly, and he gets the transplant, it goes fine. But he ends up developing something called graft versus host disease. And this is sort of where the marrow gets inserted into the body, it doesn’t recognize the environment, so begins to attack, right? Like the way, they treat it is they super suppressed the immune system so that the body won’t fight back. And then they just hope that the cells duplicate themselves fast enough that it just sort of becomes overwhelming, and the body goes, Okay, I’m going to accept it. During that process, that’s what they did. During that process, he ends up contracting a deadly fungus that, you know, kills you in a couple of weeks. And the way that you treat the fungus is you super boost the immune system. And so they had two things that were threatening his life with opposite treatments. And so we get called into the parent’s lounge after a couple hundred days in the hospital. And they basically say, look, we’re incredibly sorry. But no matter which one we treat, the other is going to take his life and we don’t think he’s actually going to make it through the night. So you should probably go in and say your goodbyes. And so, you know, what do you do? Well, you’re in a highly emotional environment, you’ve got doctors who are experts who are telling you to go say your goodbyes. And so you know, my wife and I walk back to the room, we get his younger brother who’s three years younger than him. You know, we sit on the edge of the bed, and we try to find these words to say goodbye. It’s awful as you can possibly imagine. You know, I have to call family, I have to call friends. Now I call my younger brother who lives 1500 miles away up in New Hampshire, I’m in Orlando at this time, and tell him Look, if you are going to say your goodbyes, I’m sorry, but you’re gonna have to do it over the phone, you’re not gonna have time to make it. And so he does, he’s incredibly distraught, he hangs up the phone. And that night, he’s so upset by this feeling of not being able to do anything that he sits on his couch. And he films himself holding up these poster boards that sort of explain the scenario that we are facing my you know, my nephew is dying. This is what he has, this is what we have tried, these are the drugs This is this. He never said a word. He simply played the song fix you by Coldplay and held up these poster boards from start to finish.

Bryan Paul Buckley 16:07
And the number of hits that came out of that were how many

Brant Menswar 16:10
500,000 unbelievable. So by the time, you know, Theo made it through the night, by the time I’m literally on the edge of the bed waiting for sort of him to pass. By that next morning, I pick up my phone and that video, which I didn’t even know he made. He had uploaded it to YouTube. And it had been seen half a million times by the time I grab my phone. And so I look at my phone and I see all these names and phone numbers from people that I don’t recognize. And so one of those happened to be a doctor at MD Anderson in Houston, who said, Listen, I saw this video, I got your number, would you… there’s an experimental treatment that I don’t know that your doctor knows about, can I talk to him. And so we put them together. And then I get a call from Dr. Tim Johnson from Good Morning America. And he says you tell your doctor, give me a list of names. And I’ll try to make it happen in the next 24 hours. And so we made a list that a guy at Dana Farber in Boston, a research scientist at Cornell, and the four doctors put their heads together and came up with this crazy plan to try to save Theo’s life. And it worked. And so we went from say your goodbyes to we actually think we have a plan to tackle this and it’s working. And, you know, Theo just turned 23 years old. And awesome. You know, he’s a just was before COVID times was in the classroom, taking his first class in college, which is the first time he’s been in a classroom since the eighth grade, because of his immune system. And, you know, this book was born out of me being in a scenario that my feelings took over. And I made a bunch of horrible decisions, because I didn’t have these non-negotiables figured out for my life. And so when they told me to go, say my goodbyes, you know, I should have never had that conversation like I did with my son, I should have had a conversation filled with hope, and empathy, and impact. And all those things that I’ve discovered now are my non-negotiables. Instead, it was filled with emotion. And, you know, I went to bed for five years after he survived, I went to bed every night for five years with one thought in my head, which is I wonder if he thinks I gave up on him. And, and it sucks. But it’s a legitimate question. So I had to sit there and say, You know what, I’ve got to define these things. And then, if I can help some other people to find the same when they find themselves in this scenario, which I hope they never do, but if some big storm in their life rolls in, they’ve got to have these things established if they want to make good decisions. And if they don’t, they’re going to be at the mercy of their emotions. And that is never the place you want to be.

Bryan Paul Buckley 18:58
And your master plan, obviously, Brant is somebody who tends to find themselves in that catastrophic of events, that they could listen to a podcast like this, they can pick up your book, or they can hear you speak somewhere, they get their black sheep values created, which we’re going to walk through at least come from a remedial point of view how to do that. And obviously the book unpacks a ton of that, yeah. So that they’re not caught in that spot and live in that life of regret. So first of all, thanks for sharing that I and my emotions are just to put it on mute there for a second just as a choke up. I’ve got four boys, you know, and just those moments of that, and one of them has severely burned in the last year. And he’s doing great right now. But those fear moments we have as parents, and how easily our emotions could hijack that. Yeah, and everybody in the outside world would go understandable. But then when you go to the other side of that, of having to live with the regrets and those wonders of all that. So let’s make this very personal. So your black sheep values are even more important when you’re on the road, as you mentioned earlier in the episode of that, because we can really be put into some compromising situations on that. I actually have an episode that was talking about the dark side of business travel those downward spiral choices. If we’re put into that if we’re not making those decisions ahead of time, which are aka black sheep values, yet we’re very easily possibly going to make decisions that we’re going to regret. Yes. So with that, just quick review, and then want to unpack this, we get it looks like this. You get the what, which was the core values, correct? Yep. Yep. And then you could answer your why, which is your purpose. Yep. Which will help you to know how to do that, which is your mission. So how do we find our black sheep values that are going to guide our lives in general, but specifically when we’re on the road?

Brant Menswar 20:37
So it a couple of different things? I would say number one is that the what you’re correct are these black sheet values, though, you get to choose your purpose based on those values, your what your why, when those two things are aligned, it makes you incredibly adaptable and resilient. Right.

Bryan Paul Buckley 20:57
when you go on the road,

Brant Menswar 20:58
oh my gosh. And this is the other thing I want to say because most of the people that I know that are road warriors are overachievers in some way, shape or form, right. And they’ve learned that they’ve made some pretty big sacrifices in their life based on whatever it is they decided to choose, but they’ve made some pretty big sacrifices for the sake of their career. And, that sometimes works for you, and it sometimes works against you. Absolutely. And so what I want people to hear about this and why they need to figure this out before I tell you how to do it is that for as successful as you have been this far of your life, I am telling you that the potential for you to be even more successful is astronomical, once you figure out that you’ve been winging it your whole friggin life. And unless you can tell me specifically, what your five or six black sheep values are, how you, you know, engage them on a daily basis, then you are winging it, even if you think you’re not, and that was the hardest thing for me to learn as an alpha male, you know, overachiever, that outcomes are out of my control, the only thing I can control is honoring these black sheet values. That’s it. And so how do we find them? There’s a couple of different ways. The, you know, Maslow would call these things, peak experiences. And so you couldn’t if you wanted to, you know, get your peyote and go to the tent and 30 degrees and sweat it out until you find your vision, or whatever it is you want to do. I don’t have time for that. Nor do I want to, you know, have frog poison or anything else jammed me. So you know, for me it was I developed an online assessment that helps you sort of dip your big toe in the values pool, you can get there at findyourblacksheep.com. And there’s a little button that says find your flock. And what it does is it walks you through this very sort of simple process to try to narrow the funnel, right? So it presents you with 125 commonly held personal core values, and it says look knee jerk reaction. If the word resonates with you, if you look at it, you go I like that word. Go ahead and circle it, right. And so what we know, for two years and a couple thousand people doing this is that the average person selects at least 30 words as the ones that are really important to them.

Bryan Paul Buckley 23:30
I did 31 being the overachiever.

Brant Menswar 23:31
Yeah, yes. Well, I had somebody last week pick 100. And I’m like, I just, I told him that. I don’t know that I was qualified. Exactly. I think they need professional help. See,

Bryan Paul Buckley 23:43
I would have gone Come on man, you know, tell me the two you did not answer you know.

Brant Menswar 23:47
And so the idea here is we have to sort of take a look at all these things that are really incredibly important to you, and that subset of words. And we have to break them into five different groups. And so we break them based on likeness. So things like sympathy and empathy and care for others go in one bucket and things like achievement and success and respect go in another bucket, right? And then you sort of take all those words, and you group them together, and then you get to pick what’s the one word from each bucket? What’s the one non-negotiable, what’s the one you can’t live without? And it’s difficult, it is a difficult task, right? Because when you have 30 things that are important to you. We all know when everything’s important, nothing’s on board. It’s right. And so the idea here is we’re going to force you to choose now what I know that that is sort of the data has shown us over the last couple of years, is that out of those five those initial flock of five black sheep values that you proclaim as the things that are your non-negotiables we know that two or three of them are real, and two or three of them are complete fabricated bullshit. They are absolutely either who you want to be or who someone told you you should be, but they are not your sheep. Okay, very good.

Bryan Paul Buckley 25:03
That’s really important. You said that, right? So what are the two reasons why that they’re fabricated? Make sure we’ve got to be very clear on this.

Brant Menswar 25:10
So they are either who you want to be who you know, that’s who I want. That’s our aspirational sheep, or they are what somebody else has told you, you should be. And you’ve just…

Bryan Paul Buckley 25:22
And how important is that man, that you have been told that your entire life that you need to be this, you need to be this. And yet it’s it works this way into a worksheet with you where quickly you can go through 120. And you can knock that out in mere moments. Yeah, but then all of a sudden, you start getting to these clusters, as you mentioned, which is a little harder, you know, the like-mindedness and then to find out, find out what that one word and then at the end of that, you’re saying that Wait, come on now, two, or three of the five or six could actually not be accurate. So then what do you do, then?

Brant Menswar 25:52
Well, you got to, you got to prove that they’re real, right. So we have to go into this proving sort of stage. And that is where things really get real. And so if you say, here are the five, right, and what happens next is you get this workbook. And every night before you go to bed, for two weeks, you are going to sit there and you’re going to at the end of each day, you’re going to sort of go back through your day in your head, and you’re going to try to find evidence that these things appeared organically in your life that day. And what you’re going to find is that two or three of them appear all the time, and there’s a million different examples, and two or three of them, then they’re not really showing up as much as you thought they would. And so then we have to look at why that is right. And so there’s a couple of reasons why it could be because you drill down a little too far to a value that is too specific. And it actually is stopping you from identifying the real value. So something like that would look like if you told me Look, family, community, faith and friendship are four of my black sheep values, I would tell you that none of those are your black sheep value, the value is connection. And you just gave me four examples of how you experience connection through your God through your community, through your family and through your friends, right. And so that we have to I call it leveling up. So you got to level up to a word that actually encompasses what you selected, and then a whole bunch of other things, too, that’s how you’re going to find the evidence, right? If you only said that I only, that’s let’s say, community is one of my black sheep values. And you’ve been stuck in quarantine for six months, does that mean that your value doesn’t get fed? Or that it doesn’t work that way, right. And so you’ve drilled down a little too far, so we have to level up. The other thing that could happen is that you could be sabotaging yourself, right? So there could be some reason and this is often we see this with the aspirational sheep, right. And so the idea here is sometimes the things that have driven us to the success that we’ve had, actually are hurting us from discovering what really matters to us, right. And so the idea here is, you know, I had somebody recently who I’ve known for several months, we’ve had this conversation, it was actually on a podcast that we were going back and forth. And, you know, I noticed that he didn’t have the word impact as one of his black sheep. And I’m like, I listen, I’ve known you long enough to know that this should be one of your words. And not only did you not pick it as one of your five, you didn’t even select it as one of your 30 or 40 would have selected.

So this is the this is where the reality is he, in his words used to be an asshole. And he thought that if he picked that word, anybody that knew him five years ago would call bullshit and go well that’s not true.

That’s right. That’s not true… I don’t believe it. And I know because you treated me horribly, right?

Bryan Paul Buckley 28:59
Yeah.

Brant Menswar 29:01
Yeah. And so you know, I’m like, Well, here’s the deal, man. Are you that person today that you were four years ago, five years ago? Well, no. Okay. So why does that exclude this one thing that has been the center of every conversation we’ve had for months.

Bryan Paul Buckley 29:18
So you became the grace to him in that moment to be able to just almost kind of forgive himself and you talked about in the book

Brant Menswar 29:22
I do

Bryan Paul Buckley 29:23
you know, where sometimes you need to have that in whether it’s forgiving yourself. Sometimes you’ve got to forgive somebody else before you forgive yourself. Now, whether you’re talking about spirituality, we’re just talking about life in general on that I really did appreciate that on there. So into your points. Brant, I went through your process of this even though kind of living a life of values on there. And I completely agree on like the connection with faith and family on there. But ultimately, I want to be connected to God but I also am indebted to my family on there. And how am I doing those within the day? And it’s kind of hard man at the end of the night You know, you want to look through the wins of our day you know being overachievers, especially on the road.

Yes, you know, and it’s a little hard to even the bar, you know, late that evening, entertaining clients or whatever going back to that process, but even when you do you start to realize this is in my day, this is manifesting in my day. So I just want to say mad kudos, it was very revealing, but it was worth the work to go through that process of choosing those black sheep values those five you know, the what? Yeah, of those black sheep. So then we move into at that point, how to define or choose our purpose and I love one line you had in the book. I just got to say it, man. Yeah, it was an aimless ‘how’ can make an aimless? How can keep you busier than a mosquito at a nudist colony? Did I get that right? Yes, you did. moneyline. I’m just saying. money line right there. So how does somebody now we got these five or six if you will, we’ve broken them down to that. What do we do now?

Brant Menswar 30:53
So you know, it’s funny and so the aimless How is when your what and your why misaligned, right? If the product is an aimless how that comes out of that. And so, you know, the example I give all the time, my father was an high school English teacher for 35, almost 35 years. And, you know, he sort of fulfilled and fed his sheep in one way for 35 years. And then he retired. And I can’t take him to be 78 years old, and I can’t take him to the grocery store without him having a friggin 15-minute conversation with the guy bagging my groceries. And that is a nameless how that is trying to feed the sheep. And the only way he knew how to do that. And so that’s why when we see these aimless how, yeah, and that is, you know, we see people who have recently retired, and they’re busier now that they’re retired than when they were working. And it’s because of an aimless how they are trying to discover how to feed their sheep, that they only fed for one way for decades of that, at least, at least, the generation before us, right? They, they sort of come from that I was born in this town, I’m gonna marry in this town, I had one job in this town, and I’m going to retire in this town. And that’s just sort of what it was, you know, and the boomers are sort of, you know, part of that generation and even before them even more so. And so, you know, the idea here is we’ve got to choose a purpose that’s in alignment, so that the adaptability for the how becomes much easier for us to figure it out. And so we have to take those words that we have proven now to be true. And we have to include them in our purpose. And so we start to work, the way that I teach people to do this is, you know, our values exist in a hierarchy. And you have to understand that, and so there are going to be one or two of those that are truly non-negotiable. That I mean, if they get violated, it doesn’t matter if all the rest of them got fed. It’s still a no go, right? And so you have to sort of start so I tell them to start with, what are your two most if you looked at those five, your flock of five, what are the two that are at the very top for you? And we look in those? And so we’re putting

Bryan Paul Buckley 33:09
us into the context of a sentence, which was granted earlier that because that’s the goal, if you’ve got one compact mission statement, if you will, but it is that one-liner is a purpose statement. It’s exactly it’s your purpose statement. Okay, so you’re getting your one or two upfront in that statement?

Brant Menswar 33:25
And then that is correct. So what you’re going to do is you sort of bookend them by the things that matter most so for so if you look at mine, right? So again, my values creativity, hope, impact, empathy, family authenticity, right? My purpose statement is to creatively impact there’s impact, which is one of my top ones to creatively impact people’s lives by authentically providing hope, hope is my number one, right? Hope is my number one. So I ended on it, because it’s what’s most important to me. So you either start with that, or you end on that, but you don’t bury that in the middle because it means too much to you. And so when you craft this purpose statement, you have to sort of work for a little bit, it’s sort of like your own personal hit song, right? So you’ve got to write this purpose statement so that it resonates with you, it connects your head in your heart. And when it connects your head in your heart, it engages that limbic brain, which is where all of your emotional long term memory is stored. It’s why you remember song lyrics. It’s why you remember quotes for movies. It’s why you remember all those things that are your favorites. And what we need, excuse me is for this purpose statement to become one of your favorite things, right? And so that’s why we need to connect the head in the heart and so we activate those values into this statement so that you can remember it, and it’s used to keep you committed to those things that you are saying matter most. That’s how we do it.

Bryan Paul Buckley 34:47
We’ll be back for the remainder of this interview after the short break.

When I’m on the road, I want to be as effective as I can be possibly at all times. As well as not being weighed down by extra stuff. Man, let’s face it. On the road, every item we bring must be compact and worth bringing with such limited space on a road trip. Everything must have a purpose and being an elite road warrior every purpose must support one or more of the six energy habits. As a result, you can now find many valuable tools that fit this criteria at eliteroadwarrior.com/store. Here are just a few. The Elite Road Warrior waterbottle. this black 16.9-ounce aluminum branded water bottle was designed with a road warrior in mind having a handle the top of a one-inch mouth area for easy carrying, whether by hand or clipping onto another bag. Or how about the elite warrior road life journal. This is the black branded original artist and soft and thin leather. So it’s easy to carry on the road with proceeds that support a nonprofit. And there are two sections to the journal. There’s a thinkspace journal insert and there’s a roadway, journal insert. Connect cards. Each card was made by a kid for a kid and connected at the heart of elite road warrior with proceeds as well supporting a nonprofit. And there are five card choices. Thinking of you, miss you, proud of you, love you, and grateful for you. The not forgotten journal. This is a beautiful tan hardcover branded journal designed for you to write just two minutes a day to someone that matters back home designed to one day get to that loved one to prove to them they were not forgotten. And lastly, the flat kiddos. What if you could theoretically take your kids with you in a creative way you can now do so with flat kiddos. They’re nine by six-inch characters, they’re on thick poster board for durability. Flat kiddos come in four different options. An elementary boy or an elementary girl, a toddler boy or toddler girl. The only thing you’ll need upon purchase is having your kids color their own flat kiddo to personalize it for you. You can purchase any and all of these road products today at eliteroadwarrior.com/store

If you have kids, you know they absolutely love mail. Especially if it’s from you. Now with my kids, the cards they enjoy the most were the ones that were designed for kids. And I found that when I took just a minute or two and wrote meaningful words breathing encouragement and truth into the life of my children, it made a huge difference. And as a result, elite road warrior group created a Connect cards product line help you invest into the lives of those you love back home. each card was made by a kid for a kid. And connect is at the heart of elite roadwarrior. And his energy habit number six. The cool part is the purchase of this card directly supports warrior wagons, a nonprofit organization who delivers warrior wagons filled with essential oils to brave children, their families battling all forms of pediatric cancer. And there are five Connect card choices. Thinking of you, miss you, proud of you, love you, and grateful for you go to eliteroadwarrior.com/store today to pick up your very own cards.

And why that matters so much. And I love that brands. Because we’re taking the what our core values in this case, obviously our five or six black sheep, And we’re defining them upfront. Now we know the process. And then we’re taking them into the why, which is that purpose, which is our purpose statement. And so we’re bookending the one or two the most important and we’re putting the other three in there, we’re not burying him in the subtitle, right? You should that’s a stigma to that obviously, it’s got a flow, you know, kind of like a song lyric as you’re mentioning there’s so that we can obviously especially on the road, we got something that we’ve got to constantly put into our mind over and over and over. But then we don’t stop there, you’re moving into the how which is the mission, which obviously can change within any given day. So how as we as road warriors, we take what we talked about these black sheep and this purpose statements, what do we do with it from that point on to really make a difference in the day on the road?

Brant Menswar 39:44
This is the big difference, right? So this is what I refer to as deliberate intention. And so it’s one thing to know what matters most. It’s another thing to craft this purpose statement to know why you exist or why you think you need to exist on this planet. It’s something completely different to manifest these things to speak them into existence, right? To program them into your day. And so, you know, I look at this, and especially for the road warriors that they’ll know what I mean. So when you get into your rental car, and you’re gonna go to wherever it is you need to go to that day. You get your phone, and you set your GPS, right? And you say, here’s the destination that I need to get to my hotel and get to my client’s place, whatever it is, you set that in there, and you’re off. Well, our black sheep values sort of function the same way, right. And so this idea is if you set that destination in your GPS, and you decide to veer off the path, what happens, what does your GPS do to you?

Bryan Paul Buckley 40:41
Oh, it’s telling you to get back on.

That’s exactly right. and mine will even say, hey, idiot, that’s the third left you’ve made man.

Brant Menswar 40:49
That’s right. If you’ve got Sam Jackson’s voice on there yelling at you? Yes, exactly. The idea is that it starts to say, wait a minute, timeout, you said that you wanted to go there. But now you’re going this way? Do you want us to reroute you? Or are you just saying it’s a free for all, right? And so what it does is it starts pointing you back to the direction you said you wanted to go, Well, this is sort of how our black sheep values work. They are that the idea is if you say, here’s my goal, this is what I want to accomplish, right? That’s the destination, you set that destination in there. If you don’t, if you just set it there, and you just try to get there, that is not going to get it done, you have to use deliberate intention, which is I need to know every turn I’m going to make between where I am and where I want to go. That deliberate intention is speaking these things into existence. So for me, I literally pull out my calendar, I look at the… I’m still a guy who uses a… even though I’m Mr. Technology, I still like to write things down, I have both, right. So like I have a planner. And so I literally will write what black sheep values I want to appear in that meeting. And I’m going to speak them into existence, I am going to choose when and where they appear, I’m not going to rely on an accident, or the perfect timing, or maybe something happens with luck. And I have an opportunity to share none of that.

Bryan Paul Buckley 42:08
Okay, so I’m gonna interrupt you because you are back to your deliberate attention. Yep, we’re getting in the car, we’re heading to where we need to go. Even if it’s rideshare, whatever game we get to our first meeting, instead of just showing up and we’re giving our presentation, we’re giving our talk. We’re actually doing far more than that of what our highest values are. And so what you’re saying is your pre-thinking, I’m going to walk into this meeting, and I’m going to activate as many of these black sheep values as possible. Is that correct?

Brant Menswar 42:35
Right. I’m looking at like, when I came into this, even this, let’s use this as an example. Right? So I know I was going to do this interview with you today, I have to look at creativity, hope, impact, empathy, family authenticity, which of these need to show up in this interview for me to maximize my time with you, right? So I knew I needed to be creative, right? You’ve got people who are listening to this that are forced into creativity, because they get find themselves in crazy situations when you’re on the road all the time, right? That’s just I know that creativity has to show up. I know that impact has to show up because I want to have a positive impact everybody listening, right, I want to give them some nuggets that they can use to make their lives a little bit better. I empathize because I am one of those people who are on the road all the time. So I get that that’s going to show up naturally. But then for me, it’s all about hope. Right? I told you, that’s my number one. So when I finish this conversation with you, I promise you the last thing out of my mouth is going to be filled with hope. Because that to me is what I need to speak into existence, to be able to sleep well at night, knowing that I can’t control what happens after this. I can only control what happens in this moment.

Bryan Paul Buckley 42:40
And I love that and I and obviously as a podcast hosts and you who have your own podcast, we’ll talk about that in a few minutes. That means a ton that there’s that much pre-thought in there of actual listener, which is obviously our goal. But what about Brant, just to be devil’s advocate here. Yeah, you know, Jerry’s gonna walk into this meeting right in here, and he’s got 15 sales guys or whatever, and they don’t really care. And then he’s got to check off you know, his visit that he’s got to do quarterly in his territory. How do I take these black sheep? And do anything with that walking into these guys?

Brant Menswar 44:17
Yeah, you can. So first of all, you have to believe that there’s something more you have to believe there’s something better for whatever right and that it starts with that I believe that most of us never reach our full potential. And, that is because we’re not deliberate with our intention. So the truth is, most of us are successful as we are at this very moment. And we’ve been winging it the whole time. So if we’re this successful, and we’re winging it, what’s the incentive to try though, cuz I’m like, I’m pretty comfortable. I make a good living. I even take care of my family. I get to see all these incredible places and travel the world. The difference is in fulfillment, the difference is being able to say can you change what’s special possible, are you leaving a life behind that creates a legacy, right? That, to me is what I care about the most I don’t care about the awards, I don’t care about, you know, the books that I might write what I care about is, am I leaving a legacy worth remembering, and that to me, only happens with deliberate intention. And so you have to get to that. So if I, I could absolutely walk into that meeting and be like, whatever I’m gonna wing it, you know, I’ve been doing this for… Or I could go, you know, what, let me think about this for five minutes before I put myself in this scenario because that’s all it takes. It doesn’t take you have to sit there and come up with a master, you know, business plan to walk into the meeting, you have to go, what are my non-negotiables? Oh, here are the five things. Okay. Which of these five things would best serve me in this moment? Well, it’s this Okay, great, then I’m going to go in, and I’m going to lead with that. And what ends up happening. And this is sort of the big sort of Aha, that we come back to with regards to the farmer story, right. And I think this is going to resonate so much, especially with the amount of people that are a lot of people on the road are in sales in some way, shape, or form, right, we just, it’s the nature of the business. So while farmers don’t value black sheep, like the rest of the flock, they certainly do value them, they just value them in a very different way. Right. So farmers keep one black sheep for every hundred white sheep in their care, and they keep them as a marker. And so every morning, the sheep farmer wakes up, they look out over their flock, and if they’ve got 500 sheep in their care, they should see five black sheep, if they don’t see five black sheep, they know something is wrong, right? It could be family, it could be wolves, it could be disease, whatever it is. But it’s the black sheep’s ability to stand out from the crowd that gets the farmers first look. And what I say to people all the time, especially in this business, when you’re on the road, it is your job to get your clients’ first look, it is what you are designed to be trying to do. So how do you do that? You do that by leading with those black sheep values that make you that 100% authentic original and separate you from the 495 other people waiting to make that next call on your client for the exact same thing in mind. So how are you going to stand out? You stand out by leaving with these black sheep values. And when you do, what you realize is that people start to go, you know what, I think I value some of the same things that that person does. And all of a sudden that relationship starts to shift and change. And before you start to resonate between two people, you become the trusted adviser because all of a sudden they believe you. Right. And that is how we do it. And if you don’t do it that way, the best shot you’ve got is winging it enough that you sort of hit that Crossfire every now and then every now and then the two things cross and you go ope that moment right there, I was able to connect ope that moment right there, I was able to connect, as opposed to just going, Hey, these are the things that matter most to me, it’s really important for you to know that because if you want the best from me, this is how you need to frame it if you want everything that I’ve got to offer. And when you start to do that, you start to see people change their behavior around you, they change the words they choose around you and they see, the more that they do that they start to communicate better with you. So all of a sudden, doing business with you becomes very easy. And also really powerful. You walk away from these things feeling like you were fed. And that’s because that person just fed your sheep. That’s how it works. Mike drop

Bryan Paul Buckley 48:37
Exactly. I’m out. I’ve got a really expensive mic, so let’s just pretend

Brant Menswar 48:42
kind of place it gently

Bryan Paul Buckley 48:43
Oh, big time. But you know, it really gets down to your two words, deliberate intention, you know, and I would challenge you can agree or disagree because obviously, this is your whole theory, that the road, the road warrior has the highest or at least one of the highest chances to activate their values on a missional day, because of all the variety that they have. We’re not talking to you know, Charlie cube yet I’m saying the guy who said it’s getting to know nothing. I’m Charlie, we’re going to visit Charlie. And we’re going to see different Charlie’s every single day and have this so many opportunities where I’m sitting on the rental car bus to go to national car, or I’m sitting on a flight dealing with another guy who’s having you know, because Murphy got on the plane and all of a sudden flights can be delayed because of Murphy’s Law, him saying the trip and I have all these opportunities. I’m talking to the person I’m checking in at the courtyard Marriott, or the restaurant that I’m going out for the dinner the clients that I’m going to entertain, being on a stage we have so many unique opportunities. you activate that and I really truly think Brant. That’s where I got and that was probably the surprise in the book for me of how do I intentionally loop through those in my day, how do I connect with somebody that I would normally have a hard time with, and maybe because I didn’t really treat him as a person. Maybe I just went to the Alpha Dog in the room. Maybe I didn’t realize who they were and find an area to find similarities in resonance. Like you said, we’re all of a sudden, the sheep are getting fed. So I absolutely love that agree or disagree that the road can provide one of the best chances to, to actually have your mission.

Brant Menswar 50:16
I agree. I agree. 100%. And it’s why you need to be adaptable and resilient. It’s because you never know what’s around that next corner. And, you know, I laugh all the time, you know, so I’m a Coca Cola guy. I’m not a Pepsi guy. And so, you know, for me, you’re at that restaurant and they you ask for a coke and they bring you this, they bring you what is obviously not Diet Coke. And I take one sip, and I’m like, Whoa, what are you trying to pull here? Come on, and they’re like, oh, is Pepsi, okay? I’m like, Pepsi is never okay. It is never Okay, ever, right? And so but the idea is, how you’re going to adapt and be resilient in that moment? Because if you are so rigid, you know, get up and walk out of that restaurant. Wait a man, this is a non-negotiable? I’m not have I’m no, bam, that’s exactly right. So you have to have these things defined because as much as I prefer diet Coke, over diet Pepsi, it is not something he’ll never die on. Right? It’s just it’s not going to be that case. And so when you define these, these black sheep values, it really helps you be adaptable and resilient. So you just go into this knowing Hey, you know, what, if it mattered that much to you, you know what you should do? You should call beforehand and maybe suggest a different place. And that’s, that’s deliberate intention. Right? That’s how I do it.

Bryan Paul Buckley 51:33
Exactly the difference. Well, I love that man. And I’ll even the levity of that there is truth. I mean, there’s so much ability to adapt. And the guys that don’t Well, we know, they’re usually sitting in the middle seat right next to me on a flight. But that’s a different, that’s a different podcast, on how to handle situations like that. So as we’re wrapping this up, Brant, anything from the book that we didn’t discuss, you want to highlight or emphasize or just kind of sum it all together.

Brant Menswar 51:59
So what I’m going to say just, I’m a control freak, and most road warriors that I know are also control freaks, right? And, and if you don’t feel like you’re a control freak, I think you need to do this work because you are lying to yourself. It’s what I’m gonna say. And I’m at that level, where if you invited me to dinner, I’m driving your car, right? Like that is the level of control that I want to have. And it’s this idea that you know, by defining these things in our lives by finding these black sheep values, it really allows us to control the narrative of our lives. It’s the only thing I can control, right? I can’t control outcomes. That is something called outcome bias. Look it up. It is, if you are, it’s a thing. It is a thing. It’s science, right. And the science does not support you thinking that you control outcome. So unless your name is Gandalf, for Glinda, you don’t have that type of power, right? So you need to let that go. And know that those outcomes are out of your control. So what you can do is craft the narrative of your life by defining these things. So that pen is in your hand and nobody else’s. And so that to me, especially when you are living a life that is filled with a different how around every corner with a different challenge, no matter where it’s whether it’s just the travel, forget about who you’re going to talk to, it’s the logistics of the travel itself is enough to push some people over the edge, big time. So when you figure this stuff out, it really allows you to craft a better narrative for you in your life. So that at the end, when you are done, when you come home from that trip, you actually feel like it was a successful trip, regardless of the outcome. Right.

Bryan Paul Buckley 53:40
And I love that and that that actually could be the energy even though we may come back tired, where it is, we feel a sense of fulfillment, which a lot of guys we just don’t, you know, on the road, you just do our deal, and come home. And I also just want to say to all of us, we can do this, I mean this process is not difficult, but it is a little bit challenging because you need to do the exercises. So all the links in the show notes here to go ahead and go through, you know, defining what your black sheep are and then getting into the five different boxes right there defining those specific words. And then moving into the purpose statement, and then putting those into your day. So Brant, absolutely love that before we close up. Road warrior live lightning round. Are you ready for this? I’m ready.

All right. What is your preferred airlines?

Brant Menswar 54:29
Delta 100%

Bryan Paul Buckley 54:30
window or aisle guy?

Brant Menswar 54:32
Aisle only.

Bryan Paul Buckley 54:34
Why?

Brant Menswar 54:35
I need to get up and pee. And I hate asking anybody to move.

Bryan Paul Buckley 54:41
I’m a chronic urinator because there’s so much water and we’d have to sit across aisle we would not be in the same row. Exactly. Those guys right there chatting like girls, right. One thing you always do when you’re on a flight?

Brant Menswar 54:54
Headphones, always

Bryan Paul Buckley 54:57
and apparently pee.

Brant Menswar 54:58
Yes, that too.

Bryan Paul Buckley 55:00
Yes, preferred hotel chain.

Brant Menswar 55:04
This is gonna sound so pretentious, man. But I’m a Ritz Carlton guy, and I just know that I know what I’m gonna get no matter where I am on the planet. I know what I’m walking into when I go into a Ritz. I am that guy. I camp as long as there’s air conditioning and Wi-Fi

Bryan Paul Buckley 55:24
and room service that sort of besides that, I’m willing to camp Absolutely. Nicely played. Alright. Rental Car or rideshare?

Brant Menswar 55:36
I prefer rental car, I prefer national is actually my preferred brand.

Bryan Paul Buckley 55:40
Yeah, me too. I’m an executive kind of guy. I love that. Yes. All right. Least favorite airport in the world,

Brant Menswar 55:46
Atlanta, Atlanta. And I’m going to say one more time, Atlanta. All right.

Bryan Paul Buckley 55:52
All right. Here’s a lot of thought put into that. A little hesitation. But I think he’s going to go.

Brant Menswar 55:56
I know why. Let me tell you why. Because so as a musician, Atlanta has adopted a process of checking your bags that have to fit in a bin. And if your bag doesn’t fit in a bin, they have to walk you halfway across the airport to check something larger than the bin.

Bryan Paul Buckley 56:14
feels like they’re actually going into Ohio. I mean, we’re walking in Atlanta airport.

Brant Menswar 56:18
So I can’t walk into Atlanta with a guitar and have them scan it without them you know, going on a half marathon, I got to run a five K to get to where I need to get to in that airport. It’s awful.

Bryan Paul Buckley 56:29
And unless health is one of your top five, I just don’t see the benefit of a right. Musician bias. That’s what that’s all about it is and everybody Atlanta’s their favorite airport right now. It’s just it’s having some issues. Right? Yeah, I’ll show you your black sheep. Alright, let’s wrap this up here. favorite city to frequent?

Brant Menswar 56:48
Greenville, South Carolina.

Bryan Paul Buckley 56:50
What?

Brant Menswar 56:51
I love that little town. And it’s got great restaurants. It’s got a great place to walk to some great coffee there. You know, it’s right on the river. It’s just it’s like this hidden little jewel that people think it’s a college and it is a college town. But like it is such an engaging, like artistic community there. I just love it.

Bryan Paul Buckley 57:13
I love that question. Because we get a variety of different answers. The last one biggest road pet peeve.

Brant Menswar 57:18
All right, people, people who talk on their phone, on speakerphone, I want to choke their throats. Especially on an airplane, I want to slam that phone down. I want to throw it as far as I can. Because nobody needs I don’t want to know what you’re talking about. Nobody cares that much. And I, to me, it is the biggest pet peeve and it happens all the time. And I don’t even understand. If you can’t hear well enough with your phone up to your ear, then invest in some hearing aids because you’ve got larger problems, then putting them on speaker is going to fix

Bryan Paul Buckley 57:53
I love it. And even if they are not on speaker and you’re walking down to the jetway, and then you’re actually in the plane. And you’re actually the person who’s giving the announcements on there. And you are that important. I love that and I love when the amount of Southwest flight and they like you know if you’re that guy or you’re that important, you can’t put the phone on. Your option is on the wing right there. You can talk as long as you want it out there. So it’s like come on man like me.

Grant this has been awesome. So how can we find out more about you, about the book, hire to speak anything else your podcasts, bring it on.

Brant Menswar 58:28
Best Place to get me at findyourblacksheep.com. That’s gonna take you to the book site, it’s got the assessment there, it’s going to link to my personal speaking site as well. That’s the best thing on social media everywhere. I’m just @Brandmenswar. It is b r a n t  m e n s w a r do not put an E in my last name. It’s not men’s wear. It’s Menswar or as we say in New England men’s wear. And that is I’m very active on social and that’s probably the best way to DM me and connect on one of those channels.

Bryan Paul Buckley                                                                                                                                                  Excellent and roadwarriors can be a little bit lazy sometimes, we’ll make sure the links are in the show notes along with the entire transcript. So anything about there you want to kind of break down, It’ll be right there for your reading, pleasure, and linking pleasure. Well, Brant,, thanks again for just spending some time with us as road warriors. And more than just kind of little tweaks or tricks in and I can say it right there. Just the What am I saying the tricks of the trade here. We’re really getting into some real truth in some real meaning. And I love that. So thanks for taking time with us today on that.

Brant Menswar                                                                                                                                                              Thanks for having me, brother. I appreciate it.

Bryan Paul Buckley 59:46
I’d like to thank Brant Menswar for his time, his challenges and insights for us to become elite road warriors and to think differently about how we do the road and making an impact. You can find the transcripts and all the links we reference in this episode in the show notes at eliteroadwarrior.com/090. Along with the early warning signs for companies to avoid business travel burnout, and you can pick up that resource absolutely free. I’d love to hear from you. So you can reach me on LinkedIn and Bryan Paul Buckley, the LinkedIn company page elite Road Warrior on Instagram @eliteroadwarrior as well. So wherever you’re on the road, do something anything just not nothing to master the business travel life. Leverage finding and living your black sheep to help you become and remain an elite rotor today to eliminate burnout and exceed results. You got this

Love me some black sheep values!

 

Resources

Guest Brant Menswar Resources:

LinkedIn Profile

Website: findyourblacksheep.com

Guides by Bryan Buckley at Elite Road Warrior:

7 Early Warning Signs for Companies to Avoid Business Travel Burnout

Top Ten Business Travel Hacks Guide

 

Written by Bryan Buckley · Categorized: Embrace Better · Tagged: ERW Podcast, podcast

What You Need to Consider When Choosing Your Preferred Airlines

Most business travelers have one thing in common: airplanes.

Some travel internationally, most just domestically. Ironically, not every business traveler takes the air. Some are literal road warriors in every sense of the word. They’re on the road their entire trip.

And many are a combination. They fly into one city then drive to another city. Let’s say flying into Dallas then drive to Austin then to San Antonio then fly home to Chicago. Hypothetically speaking, of course.

As a result, there’s an unspoken process many business travelers go through in choosing an airline.

But do you know who doesn’t know this process?

The new guy or the new girl. That new business traveler who’s never been taught our secret handshakes. They choose an airline without much thought if it’s the best choice for them in the long run.

When I first started traveling for work, I was trained inside-and-out on the product. Sound familiar?

And the only information I was given on the travel part was: “keep it as cheap as possible.”

That was helpful. (Insert sarcasm here)

Everything revolved around price from the flight to the hotel to the food. And it was always what was best for the company, definitely not for me but I didn’t know that at the time. I was naive and thrilled to be “on the road” and “on my own.”

What I’ve learned later, is that the company wanted what can be summed up in two words:

CHEAP RESULTS

I’m on a mission to help companies realize that cost-focused business travel yields not only cheap results but short-term results because of one major rarely talked about subject: business travel burnout.

And hence learning the most effective ways to travel that yield consistent results. Did you catch that? Consistent results.

Since most business travelers fly for a living, we need to make sure we’re choosing an airline that enhances becoming an Elite Road Warrior.

So, if you’re about to begin business travel, have aspirations for business travel, or are already into the groove, there will be something in this article to help you in this area.

Before we dive into the five ways to choose your preferred airline, let me give you a word of caution right out of the gate:

Be hesitant to choose a budget-only focused airline such as Spirit Airlines or others in that similar category. Why? Because the “nickel-and-dime you” approach will be un-necessary travel friction. They charge you for a carry-on, for luggage, choosing certain seats, snacks, even to go to the bathroom. Okay, not the last one at least yet, but you get the point. They have ways of making up that low fare at your cost, not the company’s and it’s exhausting.

(Now that I got that rant out of my system…)

Five Ways to Choose Your Preferred Airlines

Consideration One: Hometown major airlines

You have an airport within striking distance to your house as a road warrior and if it’s a larger or even medium-sized city, it’s going to have a primary airline or what I call your hometown airline.

They’re going to offer you the most flights which means more times and more options.

For example, I live in one of the best cities to be a business traveler. I have two airports around 30 minutes from my house (O’Hare and Midway).

Chicago is home to three major airlines:

  • United (hence the United Center – home of the Chicago Bulls and Blackhawks)
  • American Airlines (major hub)
  • Southwest Airlines (in fact over 90% of Midway Airport is Southwest and one their largest hubs)

I realize this ideal situation is rare and I’m thankful for it. But you may be in a city where Delta or American Airlines is “the” airline of choice and by default, becomes your best option.

This is a major consideration and often an easy decision due to the presence of this one primary airline and the best selection of flight options.

Key Action: Know your primary hometown airline options around you and find out if you have more than one choice

Just remember, this is a strong consideration but definitely should not be the ONLY consideration.

Consideration Two: Willingness to fly connection flights

This 2nd consideration is on the heels of consideration one of hometown major airlines.

For some, the choice is driving hours and hours to a large airport when others prefer taking their regional airport and connecting to the larger airport. Often times, trying both once or twice will make your decision very obvious, very quickly.

Other times, it depends on the cities you need to frequent and how many flight options your preferred airline provides.

I know road warriors who will drive 2+ hours to a major airport so they can take a direct flight and other road warriors who drive 30 minutes to their regional airport and connect to a major hub. They both have their reasons.

The longer I’ve traveled, the more I limit connection flights. That dude, Murphy (you know, from Murphy’s law) always seems to take my connection flight with me and of course, something goes wrong. Murphy seems to get a real kick out of thrusting me into the busyness vortex of hurry, worry, and scurry. #NotAFan

If a connection is my option, then I plan for the worst by giving myself contingency plans to limit my travel friction and stress (Aka: more margin for error) because the delay is almost always on the 1st leg of the flight which affects my connection flight. For me, it’s unwanted and unneeded stress.

One connection I don’t mind if I don’t have a choice is a direct flight which means you have a stop but you don’t have to leave the plane. You’re just dropping passengers off and picking more up. This is the lesser evils for a connection flight.

Key Action: You need to determine if a connecting flight is optional or mandatory and know if you’re a connection-type of road warrior

 

Consideration Three: Reward programs

Every airline has a reward program available. And if they don’t you shouldn’t be getting on their plane!

And there are key questions to ask about the reward program:

  • How long does it take to actually reap the benefits of your travels?
  • How far do your miles take you? (This is usually the catch in the program)
  • How difficult is it to actually use them?
  • Do they expire?

For example, when I first started, I signed up for every reward program which I suggest as well. But I also flew every airline because of CHEAP RESULTS expected from my company. I would fly sometimes 3 or 4 different airlines on just one week of travel. Craziness.

This also means I never earned enough on any airlines to benefit from my travels. I was in Points Purgatory which is not a fun place for a business traveler. I had a ton of miles but spread out amongst all the airlines.

Then I stuck with one specific airline for a while, but it just took me forever to use any of the miles.

I finally chose Southwest Airlines for the following reasons:

  • No cancelation charges and easy to change flights
  • A-List Preferred gets early boarding /free WiFi /drink coupons
  • Incredible customer service – I was talking to a real human being in 30 seconds who was actually enjoyable to talk to (is that even possible when dealing with airlines?)
  • But most importantly: Companion Pass = my wife can fly anywhere I fly for free

You may not choose your preferred airlines solely based on the Rewards Program but I’m here to tell you it definitely matters and should be considered.

I could easily have better status overall with United or American with living in Chicago with certain other perks I’ve had in the past such as 1st class seating, lounge access, etc. But at this point in my life, my family coming on multiple trips a year with me or a few vacations where my wife flies for free just matters more to me right now.

I chose to give up the personal perks for the greater benefit for my family during this season of business travel.

You need to determine how much the Rewards Program matters to you and where it falls in choosing your preferred airlines.

Key Action: Do your research on your airline options rewards programs

Consideration Four: Do you like their experience?

This is a bigger deal than you realize upfront. I may have a convenient airline and it may have a good reward program. But… if the service is bad, flight attendants are rude or developed their personality in a car crash, it makes a huge difference in your overall experience especially if you fly often.

If you’ve only flown a couple of airlines, you may not have much to compare your experiences to, so if you’re early on and shopping around for an airline, pay attention to the experience.

For example, I flew American Airline more at the beginning, but between us girls, I didn’t like the service. The flight attendants had the same social skills as my local DMV.

Service comes in two major forms:

  • Flight Service – what food/snack/drink options are available to you? How’s the WiFi?                               1. Are they friendly and smile or dread their job and you’re an obvious inconvenience?
    2. Is it any good?
    3. Are they generous? (Like an extra pack of snacks is going to throw their budget completely out of whack)
  • Customer Service – when (not if) something goes wrong, is the process painful or easy?

A few years ago I had to take an airline I had never flown. I was traveling with a co-worker and about an hour before the flight, we both got an automated call that the flight was canceled. No reason and no next steps. I didn’t know who to call or what to do next.

We finally talked to someone and the next flight was 24 hours later which means we would miss all of our meetings. It was an absolute mess and to be honest, made me thankful for Southwest customer service along with how personal, casual, generous, and humorous the flight attendants are on any given flight.

The longer I fly and the older I get, the more important my experience on a flight is to me and I really notice it when my family comes with me on more and more trips.

Key Action: Notice with a high level of critique how your overall experience with your potential preferred airline is.

Consideration Five: Have a strong secondary option

Sometimes, your preferred airlines may just have a high price that is going to flag the system or not get approved or you get some heat that’s just not worth it.

Or the date/time just doesn’t work for you especially if it’s a last-minute change.

Another reason is your airline is more domestic than international.

Back to my example, when I switched to Southwest Airlines as my primary, there are locations domestically they just don’t focus on and I need a second option. They also don’t fly north to Oh Canada, east to Europe, or west to Asia, Australia, etc.

So, Delta is my strong secondary option. When I flew to Madrid or Sydney, Delta was my obvious and preferred choice unless the price or dates/times just couldn’t work.

Having a strong secondary option also means you’re signed up with their Rewards Program along with having your TSA Pre-Check number (if you have one and you should) already in their system.

I shopped around with United and American Airlines as my secondary options and use them every once and a while, but I’ve had a good experience with Delta each time and it’s become my secondary option.

Key Action: All of the above considerations should be used on choosing your preferred secondary airline

If you’re about to start traveling for work or you’re in the honeymoon phase of business travel and still trying to figure everything out, then really work through these five considerations.

And if you lead a business travel team, check in with each road warrior and see where they are in this process of choosing a preferred airline. Limit the CHEAP RESULTS strategy and take care of your road warriors!

I feel for some of you road warriors where your choices are limited or you feel stuck. Living in Sheboygan, WI wasn’t the optimal choice when you became a business traveler.

Take choosing your preferred airlines seriously. You do have choices. So, wherever you are on the road, do something, anything, just not nothing to master the business travel life. Leverage your airline to help you become and remain an Elite Road Warrior today to eliminate burnout and exceed results.

You Got This!

Written by Bryan Buckley · Categorized: Embrace Better, Podcast, Productivity · Tagged: ERW Podcast, podcast

Five Ways to Effectively Click with People on Business Travel

I had a polarizing father when he was alive. He was a business traveler, public speaker, and would light up a room when he entered.

But although he was bigger than life in so many ways, he had a rare quality for someone who was great on stage.

The legendary Frank Buckley could take the energy he had in front of hundreds or thousands of people and bring it to an audience of one: the person right in front of him.

When he was talking to you, nobody else in the world mattered to him at that moment. He would lock-in and make you feel like the most important person on the planet.

Everybody knew my father.

It didn’t matter where we went, if my father had been there before, he was greeted with a smile that would make you smile and a hug that breathed life into your body.

Everybody felt like my father was for them and their close friend. It wasn’t an act. It was who my father was because he knew the magic of connecting with people.

When my father passed away many years ago, we were not prepared for the number of people that would show up at his wake and memorial service.

The small town of Lockport, IL that held his viewing was not prepared for that night. The funeral home was not prepared. The amount of traffic that overflowed that town was not prepared.

The police showed up to handle the traffic and parking.

It was a two-hour wait just to view my father’s body.

The funeral home had to set up partitions to handle the people flow that was like going through a ride of Disneyland or general security at an airport during peak hours.

But what was amazing, even overwhelming, was hearing the stories that people shared on how my father had touched and impacted their lives.

People had driven hundreds of miles and flown thousands of miles just to attend. But also my father’s dentist, chiropractor, grocer, barber, hardware store guy, and on and on and on.

While people waited in the long long lines, the question that came up with complete strangers was “how did you know Frank Buckley?”

It was incredible to hear the stories from complete strangers of how my father had influenced them so much they felt compelled to say goodbye to the man who was bigger than life but had touched their own life.

How?

My father knew the power of connections.

He instilled the importance of this unique skill set. He told me that many can light up a room but few can warm a heart.

It was a skill that he encouraged and developed in me that has served me my entire career.

Awhile back I read a book that was unlike any other I had read in a long time. Why? I felt like it was explaining how and why I connect with people and what my father demonstrated and taught me.

Sadly though, most people are not taught how to have a conversation or how to click with people in ways that truly matter in business and life.

I don’t want that to be your story and hence this article on conversation and clicking with people.

When you’re able to truly connect with another person on the road, it’s a game-changer. The business side all of a sudden just seems to open up and things get easier.

Why?

Because in the end business is done between people.

  • People we know.
  • People we like.
  • And ultimately, people we trust.

And if we can learn this skill, and it is a skill that can be developed and learned, we will become an elite road warrior in the 4th energy habit, PERFORM, the why we’re on the road.

Five ways to Effectively Click with People on Business Travel

 

In the book, Click, the magic of instant connections, the authors discussed five ways or environments for click to happen naturally.

1. Physical Proximity:

Physical distance directly affects the likelihood of establishing a connection to someone else. You are more likely to become friends with the person sitting next to you at work than someone who works on a different floor of the same office building.

You connect with the neighbors right next to you not as much as those down the street.

Two Variables:

  • How often – The more often you’re around someone on the road, the more opportunities to click with that person.
  • How long – The more time you spend with someone your odds increase as well to connect. 3 minutes in a brief meet-and-greet vs. going out to dinner or attending an event

 

    • Example: when I can take someone out to lunch or dinner vs. in a conference room, the physical proximity changes for the good. If I can take them to an event like a ballgame or Top Golf, it’s a whole different level due to the forced proximity.

2. Similarity:

It’s known that we like people who are like us and the more we feel that we are like others, the more we create our own “in crowd”. It’s an us versus them mentality that influences quickset intimacy.

When you find someone who:

  • Has the same name
  • Grew up in the same area
  • Same job or role
  • Likes the same food, drink, hobby, sports team, same age or bday, left-handed
    … you have a quick opportunity to click and connect with them

 

    • Example: NYC dinner at a high-end Manhattan restaurant and my job was to connect 12 people (6 on our side / 6 on their side) since we were going to be working together for a long project – I spent time getting to know each person then connect them with someone else on my team.

3. Safety:

The safer we feel with another person/environment the more likely we are to open up. And conversely, the more unsafe the outside environment, the more it pushes us together.

IF someone is more introverted, reserved, or shy, it will take them longer to feel safe with someone they don’t know especially in larger groups.

This is why the 1st two “click” ways are important to build safety: proximity and similarity.

    • Example: I find the more I can lead by asking questions that uncover similarities and create environments for more physical proximity, more people will warm up and feel safe. But note, I’m also intentional to create a safe environment.

4. Resonance:

Think “awareness” of what is going on when you’re with other people.

“Being fully in the moment” allows you to tune into the emotional mood of others around you.
By being aware of others’ needs, you are better able to satisfy them. In doing so, you increase the likelihood of clicking with them. This is emotional intelligence, being willing to be present and not distracted.

    • Example: let’s go back to the NYC dinner example. It’s easy to just “resonate” if you will to those around you (physical proximity) and that’s fine but if you want to click at a deep level, you need to be aware of how others around you are in the moment. Are they not talking? Why? Do they seem dis-engaged? Bored? I’ve learned through the years to pull them back in by 1:1 with just that person and ask a question to get them re-engaged in conversation first with me, and then potentially the group.

5. Vulnerability:

When an individual opens up to another and reveals personal information about himself, they increase the other person’s perception of his trustworthiness.

You have to be smart AND intentional about what, when, and how much to share.
Whether it’s the first time I meet them and we only have a few minutes or I come back for a 2nd time. (Physical proximity)

Or maybe we spend a good amount of time together at a dinner or event (to create Similarity and Safety opportunities)

The key is leveraging RESONANCE when you’re fully aware of the right moment and reading the person.

    • Example:
      • I’ve let people know in the past I’ve been let go of a couple of jobs or why they didn’t renew my contract.
      • I’ve let people know I’m divorced
      • I’ve been honest about my faith as a Christian by mentioning my morning routine which includes reading the Bible or our family goes to church

You have to determine what you’re willing to share (vulnerability) and what feels safe at the moment.

But I’ve learned from experience when you’re vulnerable and specifically GO FIRST, it’s an absolute game-changer in the connection to click with people on the road.

Let’s transition to… Five Specific Ways to Connect with People in Meaningful Ways on the Road

These are remedial but after decades on the road and dealing with people, I’m shocked how many people struggle in these five ways.

So, as I share them, don’t assume you already do them and brush them off.

Really think about them.

ONE – Eye Contact

TWO – Questions

Why? To find something that resonates with you and them.

“Son, ask people questions and they’ll talk to you for hours. Talk about yourself and they’ll listen to you for seconds at the most.”

THREE – Observe

It’s amazing what you can learn looking at how someone dresses, presents themselves, what they bring with them, the pictures on their desk, how open they are or talk about other people, are they Peter Positive or Debby Downer, etc. –

FOUR – Researching

Leverage LinkedIn to know what they look like, their past roles and experience, their schooling, clubs, etc. Michigan State convo and their disdain for U of M?

You’d be surprised what you can learn. I also leverage #2 of questions and may ask someone else who knows them anything they’re willing to share about the person. I get so much quality information and it’s quick research that really helps me.

FIVE – Remembering

This one is huge especially if you’re following up with this person via email, text, or call at first. What did you learn from your questions, observations, and research that you can use to continue the CLICK with this person?

When I know someone likes something or a sports team, I will always reference it right away.

I have an industry friend who is a Patriots fan and we text anytime his team or my team (da Bears) are on national TV. It’s changed our connection and relationship big time.

And especially when you come back to visit, simply remembering their name and addressing them by it. Referencing something they told you.

I know there are many Road Warriors out there who want to improve in how they perform on the road. They realize they’re either not connecting with people or they can and want to improve in this area.

If that’s you, then maximize how to click with people.

Where can you improve? Seriously? Where are you weak? But also, where are you strong?

This is a skill my father taught me early on that has served me so well in business and especially on the road.

Be near people and look for things in common by asking good questions and create a safe environment. You do this by being fully present and aware then lead with being honest that allows people to open up as well.

You Got This!

Written by Bryan Buckley · Categorized: Embrace Better, ERW Podcast, PERFORM · Tagged: ERW Podcast, podcast

  • « Go to Previous Page
  • Page 1
  • Interim pages omitted …
  • Page 3
  • Page 4
  • Page 5
  • Page 6
  • Page 7
  • Interim pages omitted …
  • Page 35
  • Go to Next Page »

Footer

Team  /  Blog  /  Podcast  /  Store  /  Media Kit  /  Book  /  Contact

Copyright © 2026 · Bryan Buckley - Elite Road Warrior · All Rights Reserved · site design: clement creative group