This logo is not your brand, nor is it your identity. Logo design, identity design and branding all have unique roles, that combined, form a perceived image for your business. Your logo is the introduction to your company. It is the first impression a customer has to your brand. From that first impression, they form opinions and a brand personality starts to emerge. How distinctive that design is promotes your reputation and a brand is built.
Adobe Illustrator, PDF and EPS are all vector and should scale infinitely. AI, PDF and EPS files are compatible when placed in a large number of programs and great for use with printed elements due to its high quality.
The JPG and PNG are both high resolution raster images. Although these formats cannot be scaled to a desired size like that of an EPS, JPGs and PNGs are great and preferred for internet use. Due to their smaller file size, they load faster on the web and still look ‘sharp’ to the eye when viewed on a computer monitor. These files are at a higher resolution so you are able to downsize as needed.
Bryan Paul Buckley ENERGY Logo
Bryan Paul Buckley ENERGY Logo – AI (Download)
Bryan Paul Buckley ENERGY Logo – EPS (Download)
Bryan Paul Buckley ENERGY Logo – PDF (Download)
Bryan Paul Buckley ENERGY Logo – JPG (Download)
Bryan Paul Buckley ENERGY Logo – PNG (Download)
Bryan Paul Buckley ENERGY Icon – AI (Download)
Bryan Paul Buckley ENERGY Icon – EPS (Download)
Bryan Paul Buckley ENERGY Icon – PDF (Download)
Bryan Paul Buckley ENERGY Icon – JPG (Download)
Bryan Paul Buckley ENERGY Icon – PNG (Download)
Color Values
Primary Green
RGB– R: 165 G: 204 B: 116
CMYK– C: 39% M: 2% Y: 71% K: 0%
WEB– #a5cc74
Secondary Green
RGB– R: 204 G: 227 B: 164
CMYK– C: 21% M: 0% Y: 45% K: 0%
WEB– #cce3a4
Gray
RGB– R: 109 G: 110 B: 113
CMYK– C: 0% M: 0% Y: 0% K: 70
WEB– #6d6e71
Typography
Acumin Pro ExtraCondensed
Acumin is a versatile sans-serif typeface family that is equally at home in text and headline settings. It’s especially suitable for use in information design and anywhere a clean, modern aesthetic is needed. This original design by Adobe’s principal designer Robert Slimbach brings a subtle balance to the architectural and modular form central to the neo-grotesque tradition.
Proxima Nova
Proxima Nova (2005) is a complete reworking of Proxima Sans (1994). The original six fonts (three weights with italics) have been expanded to 42 full-featured OpenType fonts. Proxima Nova straddles the gap between typefaces like Futura and Akzidenz Grotesk. The result is a hybrid combining humanistic proportions with a somewhat geometric appearance.